2012 Document Management (ECM) Market Analysis Released by The Real Story Group

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Mobile and cloud-based file sharing are hot topics for 2012

The Real Story Group recently released its 2012 ECM Market Analysis – a look at where the ECM market is going in 2012 – designed to help document management buyers navigate the myriad of products and vendors and avoid pitfalls. This ECM Market Analysis is available for immediate download ($875). It is also included as part of a subscription to our Document Management (ECM) stream.

ECM is a mature market; buyers’ needs remain similar each year, and the core need to manage electronic documents remains. What changed in 2011 (and may be an even bigger trend in 2012) is the interest in the demands of the mobile workplace.

The interest is not in complex collaboration or integration; buyers want simple access to work-related files from any device and location. It is the Holy Grail of information management, and although we are closer to achieving it, considerable hurdles still must be overcome.

In addition, Autonomy was acquired for almost $11B by hardware giant HP in 2011, and this affected the document management/ECM market by putting the topic of information management back on the agenda and into the public eye (temporarily at least).

However, much bigger changes than ownership alone were afoot in 2011; EMC Documentum continued a major overhaul of its core product set with a plan to move everything to the cloud. Real Story Group Principal Alan Pelz-Sharpe noted, “Microsoft SharePoint had a shot sent across its lucrative bows from VC-backed upstarts trying to out-simplify SharePoint in its claims to simplify ECM.”

About The Real Story Group
The Real Story Group just celebrated its tenth birthday and opened a new office in London. Real Story Group provides research and advisory services to support end users in content technology selection and implementation. Through highly detailed technical evaluations, Advisory Papers, and other premium services, The Real Story Group helps sort out the complex technology landscape, so that you can minimize time and effort identifying technologies suited to your particular requirements. To retain its independence as an impartial analyst firm, The Real Story Group works solely for solutions buyers and never for vendors.


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Ian Hughes
Real Story Group
(617) 340-6464
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