PromGirl.com, NEXT Model Management, and Bakers Launch “Are You The Next PromGirl?” Second Annual International Model Search

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Two grand prize winners to receive a dream prize package from PromGirl.com, NEXT and Bakers including modeling contract plus all-expense paid trip to NYC

PromGirl.com, NEXT Model Management, and Bakers announce the launch of the second international “Are You The Next PromGirl?” model search. Set to align with prom season, the search launched January 2nd and runs through April 30th, with two lucky winners to receive a dream prize package from PromGirl.com, NEXT and Bakers. Additionally, weekly winners will be chosen at random from all entrants to receive a $250 gift card to PromGirl.com and a pair of shoes from Bakers.

“We are delighted to host our model search for the second year with NEXT and are thrilled to bring on Bakers as a partner,” says David Wilkenfeld, President of PromGirl.com. “The Next PromGirl Model Search is extending an opportunity to girls all over the world to put their faces in front of top industry scouts. We can’t wait to see who the winners are this year!”

"We are delighted to be working on this exciting model search again for the second year, and hope to find equally beautiful girls to offer this fantastic opportunity,” says Joel Wilkenfeld of NEXT. “This could be life changing for the winners and we wish all the entrants the very best of luck."

In addition to entering the contest directly through the official website, NEXT modeling scouts will host events at select Bakers store locations throughout the duration of the search to meet prospects in person. “We’re excited to be a part of such an exciting and unique opportunity,” says Stacy McDonough of Bakers. “It will add excitement in our stores and we look forward to participating in the international model search.”

Industry executives at NEXT will review all entries and select ten finalists based on overall appearance and photogenic qualities. Each finalist will create a short video explaining why she should be "The Next PromGirl". The videos will then be posted to the official website (areyouthenextpromgirl.com) and put to a public vote. After two weeks of public voting, the two girls with the highest combined scores (public votes 33%, judges’ votes 67%) will be crowned the winners. The prize package includes a standard modeling contract with NEXT, an all-expense paid trip to NYC with chaperone, one prom photo shoot featured on PromGirl.com, one fashion photo shoot, a $500 gift card to PromGirl.com, a $300 gift card to Bakers and a professional style consultation.

For more information on the “Are You the Next PromGirl?” model search and official rules, please visit http://www.areyouthenextpromgirl.com or contact: Maggie Davis, Loving + Company, MDavisa(at)lovingandcompany(dot)com, 212-213-3504.

About PromGirl, LLC:
Established in 1998, PromGirl.com is an online retailer for teen dress fashions. Specializing in Prom, Homecoming and many special events, PromGirl.com carries a large stock of formal dresses making it known as The Online Prom Superstore. Customers can shop 24/7 in sizes from 0 to 44 with dresses available for every shape woman.

About Next Model Management:
Next Model Management is a global fashion powerhouse with offices located in NYC, London, Paris, Milan, LA and Miami. Established in 1989, Next model Management is consistently ranked in the top 2 most powerful model agencies in the world, with supermodels Anja Rubik, Ana Barros, Karlie Kloss, Abbey Lee Kershaw, Petra Nemcova, Arizona Muse, Jamie Strachan, Luis Borges, Nate Gill and Larry Scott on its books. For more information, contact Katy Moseley, katym(at)nextmodels(dot)com, +442072519850.

About BAKERS:
Bakers Footwear Group, Inc. is a national, mall-based, specialty retailer of distinctive footwear and accessories for young women. The Company's merchandise includes private label and national brand dress, casual and sport shoes, boots, sandals and accessories. The Company currently operates 233 stores nationwide. Bakers' stores focus on women between the ages of 16 and 35.

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Maggie Davis
Loving + Company
(212) 213-3504
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