Seattle, WA. (PRWEB) January 10, 2012
Innovega Inc., a developer of wearable displays that are free from usual bulky optics, announced today that it has demonstrated mega-pixel eyewear in a compact and stylish form-factor. Management now intends to accelerate delivery of designs, components and licenses to selected strategic partners. Innovega will be exhibiting at the 2012 International CES event from Booth # 73403 in the Ballroom at The Venetian Hotel.
“Conventional mobile device screens are too small to read and certainly too small to enjoy. Over the past months we have demonstrated contact lens enabled eyewear for mobile devices including smartphones, portable game devices and media players that deliver panoramic, high-resolution experiences for entertainment and planned Augmented Reality (AR)* applications”, said Steve Willey, Innovega CEO. “During this same period, we collaborated with partners to finalize initial specifications of launch platforms”.
Willey added, “Unless the display industry can deliver transparent, high-performance and compact eyewear, developers of AR and other compelling media applications will simply fail to create the excitement that consumers crave and the functionality that professional users absolutely need”.
Innovega’s new and natural interface comprises familiar, light-weight eyewear working with advanced contact lenses. One hundred million global consumers, including more than 20% of America’s 18 to 34 year-old, already wear contact lenses. With low switching costs, Innovega expects many will join other early adopter groups who wish to access rich media while remaining fully involved in their real-world activities. Management believes that consumers will be thrilled to wear and benefit from its new lens-based eyewear given the unique combination of benefits that this new interface offers.
Innovega designers and partners considered the future of personal media, social networking, and mobile computing, and converged upon an aggressive design-point that meets today’s needs as well as demands of high-performance AR which require a see-through and panoramic display interface. Innovega refers to its innovative product as a ‘lifestyle interface‘, since consumers view their digital content in a way that is similar to how they see the world around them. By providing a transparent, fashionable, and comfortable interface that is consistent with today’s active lifestyles, the architecture also eliminates the social barrier that traditional opaque and bulky video eyewear seems to create.
The Innovega iOptikTM architecture meets the demanding performance requirements of AR by eliminating the focusing optics that tend to limit the field of view of displayed media. Innovega replaces them with micro- and nano-fabricated optical elements that are integrated into otherwise conventional contact lenses. The recent demonstration of stylish, megapixel eyewear has proven the power of this proprietary architecture.
Innovega will provide the new system to media and consumer electronics OEMs who wish to design natural display interfaces that consumers want and need. Innovega believes that its new personal display interface will become an essential social media and entertainment accessory.
- Augmented Reality - Definition from “Wikipedia”: Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data … With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real-world of the user becomes interactive and digitally manipulatable. Artificial information about the environment and its objects can be overlaid on the real world.
About Innovega Inc.
Innovega provides components, core technology and reference designs that will enable its customers to develop generations of personal media eyewear. Innovega’s novel approach improves comfort, field of view, and styling by eliminating bulky and heavy focusing optics from the eyewear. At the same time, the use of a modern soft contact lens substantially improves the field of view and resolution of any digital media experience. Innovega’s media eyewear is also transparent and therefore eliminates the social barrier that traditional wearable displays create. Innovega maintains offices in Seattle, WA. and in San Diego, CA.
Source: Innovega Inc. Contact: Steve Willey (425) 646-2386 http://www.innovega-inc.com
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