Google Releases December’s Algorithm Changes in Official Blog Post

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Google has released a post via its Inside Search blog describing 30 search quality improvements made to its search engine algorithms in December 2011 for the benefit of SEO companies like SEO Positive

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SEO companies around the world are now presented with a valuable insight into the issues currently facing the search engine’s development

Google Inc has recently released an official article via its Inside Search blog detailing the various changes and enhancements made to its search algorithm in December. The post also outlines the internal codenames used by the company to identify each individual update and has already proven to be a valuable source of information for SEO Positive Limited, one of the country's leading internet marketing companies.

The article, which was published by Google employee Pandu Nayak, is a huge step forward for the corporation. Google has recently become much more transparent about the updates it runs to its complex search engine algorithms on an almost daily basis.

SEO companies around the world are now presented with an insight into the issues currently facing the search engine’s development, many of which are focussed on accuracy of results and infrastructural improvements. The first sets of changes were shared with readers via the same blog in November 2011.

Matt Wood, Operations Manager at SEO Positive, believes that Google’s newfound approach towards communication with web users can only prove to be beneficial to each and every SEO agency.

“Much of our job is conducting research into Google’s latest updates, which can be complex and time-consuming,” Matt explains. “Now that we have a better idea of the work that was carried out by the organisation late last year, we can decide what the implications of these changes are and use this information to the advantage of our clients, who expect an effective service at all times.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.

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Ben Austin
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