Cloud Gaming Says: Why the French gaming market offers a ripe training ground for Games-on-Demand services through IPTV

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Recent insights from market leading telecommunications company SFR reveal why the French Games-on-Demand market is proving to be a staple testing ground for companies looking to launch in this sector. The French IPTV and ADSL market has one of the highest penetration rates in Europe jumping from 55% in 2007 to an astounding 71% in 2010. GoD services through IPTV also supports high level growth going from just 17% penetration in 2007 to 29% in 2009.

SFR’s recent partnership with technical partner G-Cluster only goes to show how the right partnership in the right location can make all the difference.

Cloud Gaming says: What does this mean for companies attempting to break into the lucrative GoD market? Well finding the right IPTV Gaming Service partner to take advantage is crucial. SFR offer access to 21.3 million mobile customers as well as 5 million Neufbox customers. Coupled with France’s broadband infrastructure with 97% 3G coverage and nearly 4 million WiFi hotspots – launching a games-on-demand service here seems like a very strong way to reach successful European launch penetration.

SFR also offer a very strong distribution and customer care channel with 820 offices in France, 5,000 dedicated sales people and 12,000 call centre advisors with a capability of reaching 160,000 contacts per day.

SFR’s recent partnership with technical partner G-Cluster only goes to show how the right partnership in the right location can make all the difference. SFR believes this partnership has successfully helped to reduce latency and provide a high-quality end-user experience.
So for those considering an entry point into Europe with a GoD system the advice is clear. The right location and the right partnerships are crucial.

About SFR

SFR is the second biggest telecommunications operator in France, with a turnover of €12.6 billion in 2010. As a global operator, it satisfies the requirements of domestic and professional customers, businesses and operators worldwide, covering mobile and fixed telecommunications, Internet and television services. SFR deploys its own mobile and fixed infrastructure, backed by expert IP (Internet Protocol) teams that live up to the ambitious demands placed on them: to be a transparent and responsible market player whose mission is to keep abreast of the needs of each individual and corporate customer, bringing them the best that digital technology can offer.

As of September 31, 2011, SFR had 21 million mobile customers, including 16 million subscribers and 5 million high-speed home Internet subscribers. SFR is a fully-owned subsidiary of Vivendi and has around 10 000 employees.

Media Contact:

Ravi Virpal
Cloud Gaming Europe 2012
+44 (0)20 7375 7522
ravi(at)fcbusinessintelligence(dot)com

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