Waddell Realty Announces New Trainer

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Local Real Estate Professional Reynolds Bickerstaff shares marketing strategies with fellow agents

Reynolds Bickerstaff - Associate Broker

If they are easy to do, then they are easier to not do

Waddell Agents have been preparing for 2012, under the guidance of Marketing Trainer Reynolds Bickerstaff, who is a partner with the firm and a top-producer in the Columbus, GA market. Reynolds recently started offering his training classes for all of the agents at Waddell Realty, so that he could share his personal strategies and philosophies that he feels are the foundations of his success. As an active agent, for over 7 years, he is a living example of how to effectively implement the strategies he teaches and shares in class.

Expert Insight
In these free classes, Reynolds draws on his own experience to give agents real and practical examples they can easily relate to. “I’ve tried to share my knowledge over the past 4 years with other agents, but they’ve been hoping the market would recover so they could continue operate their business the same way they have for the last 15 years” says Reynolds. “This is the greatest profession in the world! You can reach levels of success on your own terms. But to survive in this business, agents must change their mindset, and I’ve committed to help everyone at Waddell Realty who’s willing to change theirs.”

Unique Style
His style is uniquely his own and the strategies and systems he shares are so very simple. Reynolds emphasizes the strategies simplicity and says “If they are easy to do, then they are easier to not do". His agents agree that these business strategies are simple tasks, but are often not followed because they are so simple and often forgotten. As for Reynolds unique style he states "I don’t want to create carbon copies of myself all through the office, because my style works for me and I want their style to work for them”. He also mentions that he references the great business philosopher Jim Rohn quite often in his trainings to reinforce one's own style. “One of my favorite quotes of his that I mention is "Make sure what you do, is the product of your own conclusion” and I say this at the beginning and end of all of my training classes to reinforce one’s own self branding”

Each month, Waddell Agents are offered a class on "Building Buyer Loyalty" and "The Listing Presentation That Works Every time". According to Reynolds, “All agents need to refine their buyer/seller presentations at least once a month. In this market, you cannot afford to wing-it at your next appointment.”

Known as a cutting edge professional in the Columbus, GA real estate community, Reynolds leverages the latest technology to best serve his clients. And now, he is sharing his knowledge with all of the agents at Waddell Realty. Anyone with questions should contact Reynolds Bickerstaff with Waddell Realty at #1 Bradley Park Ct. Columbus, GA 31904 or call 706-653-1400.


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