Ladies Only Sports Sets Three-day Exclusive Sale of Enell Sports Bras for Larger-busted Women Athletes

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The online-only sale, a special from Enell and , includes significant savings on the Enell Sports Bra and the Enell LITE Bra in sizes 32C through 52DD for active women.

Ladies Only Sports, at, is conducting an exclusive sale with significant savings January 10th through January 12th on Enell Sports Bra, the one that made Oprah’s favorites list, the only sports bra line on the market designed specifically for larger busted female sports participants. Enell does not regularly allow vendors to conduct price-break sales, but has made a special exception for Ladies Only Sports due to its focus on and high profile with women athletes.

The classic Enell sports bra is the style Oprah raved about; it is for wear during more high-impact sporting activities, like jogging, Zumba, volleyball, Kangoo-ing, or aerobics. The Enell LITE bra joined the line in response to demand for a lighter sports bra for low- to medium-impact activities, such as yoga. Some women even enjoy the Enell LITE for everyday wear. Enell bras are dedicated to larger-busted women and each is available in sizes 32C through 52DD., in its 11th year of operation, is a family-owned business and features functional and flattering athletic apparel for women, including a full line of sports bras, tops, bottoms, plus sizes, socks, headbands, power gloves, and Kangoo Jumps. In addition the website features products like sport-themed jewelry, heart rate monitors and pedometers, packs, water bottles, ear buds, and safety gear like pepper spray.

While nearly ubiquitous with active women these days, the sports bra specifically designed to save women from strap chafing, aching shoulders and painful breast-bounce during workouts and sports involvement wasn’t even introduced to the public until the late 1970s – only a few years after the institution of Title IX which mandated equal athletic participation for both men and women at schools and colleges. However, Renelle Braaten, then a Montana hairdresser who struggled to comfortably play her favorite games racquetball and volleyball, saw a gap in the new sports bra offerings that she felt were inadequate for the more well-endowed women like her. She and her mother, a talented seamstress, designed the initial Enell sports bra. The pair conducted extensive testing in a sports biomedics lab to perfect the design and then launched the Enell company, now selling their products through sports and specialty retailers, like Ladies Only Sports.

The Enell SPORTS Bra is made of 90% nylon and 10% Lycra Spandex, and features a patented design and construction that is a balance of compression and encapsulation perfect for high-impact activity. The Enell LITE Bra, while targeted at active women, is also designed to be a great all-day bra for the well-endowed woman. The LITE is made of 84% nylon, and 16% Spandex.

The Enell Sports Bra three-day sale at is Tuesday January 10 and through Thursday January 12 only. The website ships orders Monday through Friday with a variety of shipping options through the U.S. Postal Service and FedEx, including international shipping through USPS.

For complete information visit or call toll-free 877-567-5239


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Wendy Crist
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