Tie-a-Tie.net, the #1 Site Teaching Men to Tie a Tie, Breaks New Year’s Eve Visitor Record

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Tie-a-Tie.net, the world’s most popular neck and bow tie tutorial website, today announced that a record-breaking 100,000 visitors visited the site on December 31, 2011, presumably to learn how to tie their neck and bow ties for that evening’s New Year’s Eve festivities. The number is more than double the number of visitors the site had the previous New Year’s Eve.

Tie-a-Tie.net, the world’s most popular neck and bow tie tutorial website, today announced that a record-breaking 100,000 visitors visited the site on December 31, 2011, presumably to learn how to tie their neck and bow ties for that evening’s New Year’s Eve festivities. The number is more than double the number of visitors the site had the previous New Year’s Eve.

Tie-a-tie.net offers video, written and pictorial instructions to teach men how to tie the most popular tie knots, including Four-in-Hand, Half Windsor, Pratt, Windsor and Bow Ties. The site also offers tutorials on how to fold a pocket square and a handy Tie Length Calculator, which calculates the tie length that would best fit a man based on height and collar size measurements.

“We were happy to see such tremendous traffic on New Year’s Eve. I have to believe that the unprecedented interest in how to properly tie a tie this year indicates that more men were celebrating New Year’s Eve in formalwear. It’s perhaps symbolic of the economy picking up,” said Tie-a-Tie.net's owner Hendrik Pohl. “Men are caring more about how they look and putting more effort into getting dressed up. I believe the data also proves that ties are still one of man's most favorite fashion accessories.”

For the first time ever, Tie-a-Tie.net is releasing information about its visitor trends to the public. The site receives over four million visits each year and is ranked first on search engines such as Google, Bing, Yahoo and even China’s Baidu for the popular search phrase “how to tie a tie.”

Data analysts have deduced a number of interesting facts about when, where and why men don ties and formal wear based on the site’s visitor patterns. Presuming that the larger the spike in visits the more men are getting dressed up that night, the site has come to the following conclusions:
1. More men get dressed up in formal wear on New Year's Eve than on any other night of the year.
2. After New Year’s Eve, Christmas Eve, the 4th of July and Thanksgiving are the three biggest "tie holidays.”
3. Saturday nights typically receive more than double the site visits than any weekday, as men everywhere prepare for dates and other special occasions.
4. The growth in traffic shows that the tie is still one of men's favorite fashion accessory.

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Hendrik Pohl
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