Spirit Mountain Casino Gets a Digital Makeover Thanks to AdPearance

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Oregon’s largest casino, Spirit Mountain Casino, turns to AdPearance, a growing digital agency, to boost its online presence. The result? Occupancy rates rose to 95%, website traffic doubled and event ticket sales increased by 30%.

AdPearance (http://www.adpearance.com), a growing integrated digital marketing agency providing data-driven campaigns and results in search, email, social and online, is pleased to debut a new website for Spirit Mountain Casino as part of its enhanced digital marketing efforts.

Officially launched in the fourth quarter of 2011, the revamped site offers casino customers a more interactive experience, with usable navigation, future event promotion and a polished design aesthetic that closely represents the brand. Additionally, Spirit Mountain can easily release and update ticket information in real-time under a new content management system that is optimized for the search engines with HTML5 and cleaner coding.

The new website is the latest effort led by AdPearance to expand Spirit Mountain’s digital marketing footprint from a more traditional, offline advertising-based approach. In an effort to boost occupancy rates and event ticket sales, Spirit Mountain Casino tapped AdPearance in late 2009 to leverage its digital marketing specialties: search engine optimization (SEO) and paid search, online display advertising, social media marketing, email marketing and website design.

In just under two years, AdPearance has helped Spirit Mountain increase its lodge occupancy from 75% to 95% with its targeted, data-driven approach to digital marketing. AdPearance has also doubled the Casino’s website traffic over a 12 month period by targeting potential patrons within driving distance by implementing a highly targeted, effective SEO campaign to rank Spirit Mountain on specific keywords. AdPearance then created specific landing pages to convert search queries into extended site visits and, eventually, transactions.

AdPearance also increased traffic to the casino’s previous and re-designed website through social media engagement – mostly through the day-to-day management of Spirit Mountain’s Facebook page and an events-based blog. AdPearance’s social media expertise has contributed to exponential fan growth, amplified fan loyalty of the Spirit Mountain Casino brand and enhanced engagement with customers, all in a systematic and sustainable manner.

“We wanted to bring Spirit Mountain Casino’s sense of community online. That’s hard to do for people who have never actually been to the property and will always be a challenge for digital marketers,” said David Steinberg, co-founder of AdPearance. “By giving Spirit Mountain a digital facelift with a more modern website and increased presence in social networks like Facebook, combined with guidance from our search engine optimization specialists, we were able to deliver powerful results in the form of increased occupancy and event ticket sales.”

About AdPearance
AdPearance, Inc. is a Portland-based digital marketing agency specializing in paid search, search engine optimization, local search, social media marketing, email marketing and Web site design and development. Our philosophy is simple: use data available online to inform marketing decisions for the most return on investment for our clients. By engaging consumers and compelling them to act, we can guarantee results. For more info, visit http://www.adpearance.com.

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JulieAnna Giannini

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