Stage2Data Promotes Cloud Based Backup and Recovery Solutions Through Aggressive Marketing Campaign That Declares Tape as the Biggest Threat to Data

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Stage2Data, the backup and recovery experts, launched an aggressive marketing campaign that pits their cloud based disk2disk solutions against tape. The company best known as the Backup and Recovery Experts created the marketing campaign to identify tape as a top data risk. The campaign compares tape to 8-track tapes, floppy disks and 1990's computers in a lighthearted manner with a hard hitting message: It's time to move your backup and recovery to the cloud and let tape go.

Launch Campaign

Launch Campaign

"CIOs and CTOs think of tape as an acceptable option still. Our marketing campaign is aimed at helping them see tape for what it is, outdated and their biggest risk."

This week, Stage2Data is launching a marketing campaign that will raise a few eyebrows among US and Canadian Chief Information Officers and Chief Technology Officers. The creative message focuses on their cloud based, Ultimate Data Protection Plans and compares tape to retro computers, brick style cell phones, 8-track tapes and floppy disks. The key message? When it comes to data backup and recovery tape is outdated and it's time to give it up.

Stage2Data offers cloud based backup and recovery solutions that are proving to be superior in every test against tape. Their most recent marketing campaign invites readers to receive a White Paper that compares Disk2Disk, cloud based solutions against tape. The findings, should convince every CIO and CTO to pick up the phone for more information.

According to Jeff Collier, Stage2Data CEO, the decision to go to battle against tape was an easy one. "CIOs know that tape is their weakest link. Tape fails to recover over half the time, is fragile, easily damaged and it's expensive. But, we hear over and over again that people aren't willing to give it up. They think of tape as an acceptable option still. Our marketing campaign is aimed at helping them see tape for what it is, outdated and with no place in our high tech, cloud based world."

Tape remains a staple in the backup and recovery world due to its familiarity and acceptance. Reports suggest that many CIOs and CTOs would consider a move away from tape but are reluctant to due to a variety of reasons. Stage2Data wants to be the company that convinces them to take a step away from tape toward cloud based, disk2disk solutions that offer impressive ROIs while making data safer and more simple to recover.

Stage2Data is a leading provider of cloud based backup and recovery solutions and has recently earned the distinction of Master Distributor for Attix5 in North America. Attix5 is the leading provider of cloud based data backup and recovery in the UK and South Africa.


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Jeff Collier
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