Azita Arvani, Founder of Arvani Group, Selected to Lead Mobile App Strategy Session “Planet of the Apps,” at CES International 2012

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CES panel of Mobile app industry insiders discuss viable and profitable app strategies.

Arvani Group, the mobile development and strategy consultancy, announced that Azita Arvani, mobile industry expert and founder, was selected to lead the CES panel discussion “Planet of the Apps” at CES International 2012. This key panel discussion on the ever-expanding mobile apps marketplace features industry executives revealing their viable and profitable app strategies

Chris Hercik, Creative Director from Sports Illustrated Group, Andrew Maltin, CEO of MEDL Mobile, Jon Summers, SVP Applications and Service Infrastructure from AT&T and Steve Yankovich, VP of eBay Mobile from eBay round out the panel of mobile innovators offering an insider view of the exciting new opportunities and challenges of mobile apps. The developer discussion is focused on success stories and also analyzing the pros and cons of free versus paid models.

“With estimates of well over one billion apps downloaded the last week of 2011, it really is becoming a ‘Planet of the Apps” in mobile usage, as well as in the proliferation of apps available,” said Arvani. "This is a key discussion about the production of a successful mobile apps, with insights and experiences from a distinguished panel of industry insiders.”

About Arvani Group
Arvani Group is a boutique strategy consultancy serving international clients in mobile and wireless markets. The focus is to help clients identify and harvest expansion opportunities based on new technologies and new markets. The services include researching mobile markets and commercializing mobile technologies, establishing profitable new partnerships and business alliances, and creating agile action-based strategies. Clients range from major multinationals to young start-up ventures including DOCOMO, Xerox, Microsoft, Otto Group, PalmSource/Access, GoTV, Casio, Shamrock Holdings, FBR Capital and Swedish Trade Council. For more information, visit Check out the blog at:


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