Surfside Sports Receives Two Nominations for Retailer of the Year from SIMA

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Surfside Sports, a leading surf, snow, and skate retailer, announced today that it has been nominated for Retailer of the Year in two categories. The awards are issued by the Surf Industry Manufacturing Association (SIMA).

Surfside Sports, a leading surf, snow, and skate retailer, announced today that it has been nominated for Retailer of the Year in two categories. The awards are issued by the Surf Industry Manufacturing Association (SIMA).

Surfside Sports is an iconic retailer in action sports and has been a pioneer retailer for most manufacturers in the industry. Considered by many suppliers to be a bellwether store for predicting trends in the surf, skate, and snow business, the 17,000 square-foot store features products from brands such as Burton, Billabong, Volcom, Hurley, Quiksilver, Rip Curl, and Vans.

This year the store received two nominations. The first nomination is for Men’s Retailer of the Year and the second nomination is for Women’s Retailer of the Year. According to SIMA’s website, these accolades are awarded to the specialty retailer that featured the best selection, product mix and merchandising between January 1 and September 1, 2011.

Winning awards is not a new thing for Surfside Sports. This is the second year in a row that the store has been nominated in these two categories. Over the past few years, the store has won Breakthrough Retailer of Year and Men’s Retailer of the Year from SIMA, and has also won Retailer of the Year (both regional and overall) from Transworld magazine, a popular trade publication that covers the surf industry.

“We are thrilled to be nominated again,” said co-owner Edward “Duke” Edukas. “Our goal has always been to provide the best products in the industry, but we also take great pride in the fact that our staff has superior product knowledge. When you buy from us, you are buying from people who are as into surf, skate, and snow as you are. It’s great that the folks at SIMA recognize us for that.”

The winners of the SIMA awards will be announced on February 9, 2012.

About Surfside Sports

Surfside sports is an iconic retailer in the action sport community. Established in 1975, the store features the finest in surf, skate, and snow equipment and apparel for men, women, and kids. Featured brands include Burton, Billabong, Volcom, Hurley, Quiksilver, Rip Curl, and Van’s. The store is located at 233 East 17th street, Costa Mesa, CA 92627. For more information, visit the website at http://www.surfsidesports.com or call 949-645-4624.

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Mike Burns
Surfside Sports
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