Accountants Give Avalara’s AvaTax Certs ™ Top Honors in 2012 Readers’ Choice Awards

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Avalara’s AvaTax and TrustFile™ also among CPA Practice Advisor magazine’s reader favorites

Avalara (, the market leader in automated, up-to-date sales and use tax compliance solutions, was recently honored by the readers of CPA Practice Advisor, as part of the magazine’s 2012 Readers’ Choice Awards.

Based on votes submitted by the publication’s more than 50,000 accounting professionals, AvaTax Certs was the top choice in the Sales & Use Tax Exemption Certificate Management category. Readers also voted AvaTax and TrustFile as two of their favorites in the Sales & Use Tax category.

"Based on their votes, it's clear to me our readers understand and rely on the stability and availability of cloud-based providers such as Avalara," said Darren Root, CPA.CITP, CEO of RootWorks LLC and executive editor of CPA Practice Advisor. "Automating the sales tax reporting and compliance function for their clients is an excellent example accountants can look at to make the entire process not only efficient, but cost-effective as well."

"As we work to strengthen our relationships with accountants and CPAs, nothing is more important to us than receiving this level of support and recognition directly from the professionals who are so influential in helping their clients comply with and report on sales tax,” said Scott McFarlane, CEO and co-founder at Avalara. “That’s a vote of confidence for our products, and it also shows that the accounting profession embraces and trusts the ease and simplicity of cloud-based solutions.”

Here is a basic description of each winning product:

  •     AvaTax reduces audit risk with cloud-based sales tax services that make it simple to calculate rates, manage exemption certificates, file forms and remit payments. AvaTax provides seamless, transparent integration with 100+ existing ERP, accounting, eCommerce, mCommerce, and retail POS systems.
  •     AvaTax Certs is a complete exemption certificate management service. From wizard-driven online collection to associating the correct certificate with transactions, AvaTax Certs ensures companies maintain compliance and reduce their audit risk.
  •     TrustFile offers a simple and inexpensive solution that automates the sales and use tax compliance process in 12 states that mandate eFiling and payment. TrustFile lets you transmit sales tax returns and payments electronically per Department of Revenue e-file specifications, with added features that offer greater control over data and further simplify the entire filing process. It is a quick, reliable alternative to state tax filing web sites.

For more information on these award-winning sales and use tax products and services, go to

About Avalara
Based near Seattle, WA, Avalara, the market leader in web-based sales tax solutions, continues to transform and enhance the sales and use tax compliance process for businesses of all sizes. With point-and-click ease, Avalara provides the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements. Avalara is the industry’s most trusted provider of sales and use tax automation solutions, serving more than 40,000 registered users located throughout the U.S., Canada, and abroad, delivering more than 350 million sales tax transactions, and filing and remitting more than $10 billion in sales & use tax collections per year. Avalara is one of America’s fastest growing companies and Microsoft’s SaaS Partner of the Year for 2010. For more information, please visit


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