Direct Mail is physical and tangible to the brain.
Indianapolis, IN (PRWEB) January 10, 2012
Tom Emmerson, of Premier Advantage Marketing is featured in a DM News article on direct mail’s lasting impression. Direct Marketing News (DM News), a publication of Haymarket Media, is a magazine poised as the independent authority for direct and digital marketers. Periodically through the year they publish an extra publication with a spotlight on a particular aspect of direct marketing. In addition to the January 2012 issue, DM News published their 2012 Essential Guide to Direct Marketing. Emmerson’s article appears in this guide.
“Direct Mail is physical and tangible to the brain,” says Emmerson. “It gives businesses something beyond the marketing clutter that can bombard a prospect with a lasting impression not available with email.”
As mentioned in the article, direct mail provides a much deeper emotional processing associated with the brains integration of visual and spatial information. This combination makes direct mail unique to the marketing world because it makes the direct mail message more “real” to the brain.
About Premier Advantage Marketing
Premier Advantage Marketing, a division of Budco, leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.
Premier Advantage Marketing clients get the resources of a big corporation with the fast turnaround time and one-on-one attention of a small business. Whether the goal is to sell more products, build stronger relationships, or feature new services, direct mail helps achieve these goals. Learn more about direct mail and marketing strategies at Premier’s direct marketing blog at directmailmarketing101.com.