Exciting New Innovative Fund-Raising Vehicle - Shuttlerock Takes Off -

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A new era in fundraising for causes and charities began today with the launch of Shuttlerock.

Shuttlerock is a creative fundraising powerhouse working with causes to raise funds and awareness by harnessing the power of social media.

"Born Free USA is on the cutting edge of animal protection and wildlife conservation, while Shuttlerock is clearly on the cutting edge of social marketing,” said Will Travers, CEO of Born Free USA. "What better way to showcase our mission of compassionate conservation than with a Shuttlerock design on the original personal billboard - a t-shirt.”

The story of Shuttlerock began in the South Island of New Zealand in February 2011.

In the days of confusion and sorrow following the second Christchurch earthquake, people mourned for their friends and family and their lost city. But in all the grief and shock amazing things began to happen. People started to tell tales of resilience and rebirth amid the rubble; stories of ordinary people moved by the devastation around them to do extraordinary things to help others.

Jonny Hendriksen is one of these people. He decided the time had come for him to change his focus, make a positive difference to other peoples’ lives and support projects he believes in. It was time to stand for something.

Jonny is a successful business man and entrepreneur and knows the power of social media to mobilize people behind a cause.

He thought, “How could we establish a company that will harness the power of social media networks to make a positive difference to peoples’ lives?” The two fundamental goals of most causes are raising awareness and raising funds. Jonny gathered together a team of successful business people, fundraisers and social media experts. For weeks they brainstormed ideas and Shuttlerock was born.

They formulated the Shuttlerock three step recipe for fundraising success.

1. Shuttlerock carries out an initial period of consultation with each cause, where they find out about their goals and values and what makes the cause great.

2. Shuttlerock prepares a creative brief for their pre-qualified global network of designers. They put together an exciting personalized collection of products and merchandise. Shuttlerock is passionate about bringing something fresh to a campaign, something bold, new and creative. Most importantly, something that demands peoples’ attention. And they focus on creating covetable merchandise that people want to buy and wear. They use quality clothing and best quality printing so their products last and look great.

3. Shuttlerock develops a custom Facebook store for each cause, hosted on their site and promoted virally through their social networks. They help with the promotion and marketing, produce the products, fund and manage inventory, handle all billing, fulfilment and customer care. Shuttlerock takes care of everything.

Jonny says, “Shuttlerock’s goal is to work with groups, charities, communities, bands, public figures and businesses worldwide, who want to raise awareness and money for their causes. We aim to take the pain out of fundraising and allow them to concentrate their energies on their cause. And we aim to make it as easy as possible for them to work with us. One phone call should be all it takes”

Shuttlerock likes to produce their high quality merchandise locally wherever the shirts are ordered globally. They already produce products in New Zealand, the United States and are just about to open a print facility in Japan. This gives people purchasing products peace of mind that the great T-shirt they are buying won’t just look cool, but will last and feel great as well.

Shuttlerock works globally with a wide range of organizations. They are currently running campaigns with the Swiss charity Humanium, helping children in India; and Born Free USA, a recognized leader in animal welfare and wildlife conservation whose goal is to Keep Wildlife in the Wild.

To find out how Shuttlerock can help your cause visit http://www.shuttlerock.com

To discuss this press release please contact Jonathan Hendriksen at Shuttlerock, jonny(at)shuttlerock(dot)com or call +64 274 880031.

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Jonathan Hendriksen
Shuttlerock Limited
+64 274880031
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