Healthcare Veteran Kerry de Vallette Joins OPTIMA Credentialing as Executive Vice President of Sales and Marketing

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New Hire Assists Company Expand into New Markets

OPTIMA Credentialing Inc. is a leading credentialing, licensing, and credentials verification organization (CVO) of physicians allied health providers, hospitals and health plans.

We are very pleased to have Kerry become part of our team,” said Dr. Swenson. “Kerry was chosen to lead our marketing and sales teams based on his impressive background and his exceptional understanding of the healthcare industry.

OPTIMA Credentialing Inc., a leading credentialing, licensing, and credentials verification organization (CVO) of physicians allied health providers, hospitals and health plans, today announced that healthcare marketing veteran Kerry de Vallette has joined the company as Executive Vice President of Sales and Marketing. With more than 25 years of sales, management and marketing expertise, Mr. de Vallette is responsible for developing and executing a clearly defined marketing and communications strategy that supports the business objectives and growth of the company. Mr. de Vallette will report to Darren Swenson, MD, CEO and Founder of OPTIMA Credentialing.

“We are very pleased to have Kerry become part of our team,” said Dr. Swenson. “Kerry was chosen to lead our marketing and sales teams based on his impressive background and his exceptional understanding of the healthcare industry. As we grow our business into new markets, Kerry’s expertise will help us further enhance the value we deliver to our clients.”

OPTIMA Credentialing’s clients include teaching facilities, hospitals, long-term acute care hospitals, skilled nursing homes, health plans, locums groups, international recruiting firms, hospital-employed physician groups and private practice providers. Most recently, OPTIMA Credentialing expanded its relationship with IPC The Hospitalist Company, Inc as a result of IPC’s acquisition of Hospitalist Specialists, PLLC, with practices in Washington and Idaho.

Prior to OPTIMA Credentialing, Mr. de Vallette served as Principal of JKS Abbott Group, LLC, a healthcare technology advisory firm. Earlier in his career, Mr.de Vallette held Chief Sales and Marketing roles for companies including, McKesson, Per-Se Technologies (acquired by McKesson), Accuro Healthcare (now MedAssets), and HBO & Company (acquired by McKesson), where he was instrumental in building successful sales and marketing teams in high growth companies. Mr. de Vallette is a graduate of the University of Tennessee.

For additional information on OPTIMA Credentialing, visit http://www.opscredentialing.com or call
702 750 1034.

About OPTIMA Credentialing, Inc.
OPTIMA Credentialing Inc. is a leading credentialing, licensing, and credentials verification organization (CVO) focused on providing a more efficient credentialing process, which is centralized, transparent, and results in a safer and higher quality of healthcare to the public. The company provides efficient technology through the OPTIMA Virtual Credentialing Office, with a comprehensive management and credentialing team delivering a reduction in cost and redundancy in the credentialing of healthcare providers across America. For more information, please visit http://www.opscredentialing.com.

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Darren Swenson, MD
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