WorkforceLogic Sells Controlling Interest to ZeroChaos

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The Nelson Family of Companies headquartered in Sonoma, California has sold a majority and controlling interest in its WorkforceLogic division to ZeroChaos of Orlando, Florida, and its financial partner Snow Phipps.

The Nelson Family of Companies today announced the sale, effective January 1, 2012, of a majority and controlling interest in its WorkforceLogic division to ZeroChaos, a global workforce solutions company based in Orlando, Florida, along with its financial partner Snow Phipps.

The combination of WorkforceLogic and ZeroChaos provides its clients with an expanded menu of workforce solutions, including statement of work and professional services, spend management, and business analytics. It also offers a formidable supplier network providing great access to quality talent.

Robert W. Baird served as the exclusive financial advisor to WorkforceLogic on this transaction with ZeroChaos and the Snow Phipps group. Snow Phipps, a New York private equity firm, acquired ZeroChaos in 2010 and subsequently Madeo, a Swedish managed services company, in 2011. Nelson will retain a minority interest in the new combined organization.

“Our decision to complete this transaction was based on serving the best long-term interests of our many multinational WorkforceLogic customers and the need to diversify the Nelson family’s assets,” stated Gary D. Nelson, Founder and Chairman of the Board.

When combined, the two companies provide a far greater global reach and the ability to further refine the technology that supports the WorkforceLogic VMS and MSP offering, already rated a Top Performer in 2010 and 2011 by Staffing Industry Analysts. Said Nelson, “In a consolidating market that demands ever more in terms of value and services offered, the combination of WorkforceLogic’s top-performing VMS and MSP services with the strength of the 1.5-billion-dollar-strong ZeroChaos company will increase our capabilities both domestically and internationally.”

Compelling to many potential investors during the sale process was the fact that WorkforceLogic possessed a portfolio of top-quality, emerging-market clients and a strong management team. In its 15 years in the field, WorkforceLogic established a strong track record of success in compliance, risk mitigation, and payroll services, the value of which will be maximized at ZeroChaos.

About the Nelson Family of Companies:
Founded in 1970 with locations throughout California and into Texas, Nelson ranks among the largest staffing companies in the United States. Placing candidates in fields that include administration, executive management, technology, manufacturing, law, finance/accounting, engineering, wine/beverage, and computer gaming/digital media, Nelson embraces the values of excellence, innovation, empathy, and integrity when interacting with clients and employees alike. To learn more about the company, visit

About WorkforceLogic:
WorkforceLogic delivers workforce management and risk mitigation solutions that give businesses of all sizes improved control over their contingent workforce programs. As a 2011 Staffing Industry Analysts’ Top Performer VMS/MSP, WorkforceLogic has the expertise to provide a variety of critical products and services, including spend management, business intelligence, statement of work, VMS, MSP, compliance, and payroll. To learn more about the company, visit

About ZeroChaos:
Headquartered in Orlando, Florida, ZeroChaos is a ground-breaking workforce management organization helping visionary companies achieve greater management and financial control of their talent supply chains through innovative private-label solutions and full-disclosure pricing. For more information about one of the largest and fastest growing firms in the country, visit

About Snow Phipps Group, LLC:
Snow Phipps Group is a New York-based private equity firm seeking to acquire businesses in attractive industries where it can leverage the expertise of its exclusive Operating Partners, who are seasoned industry executives. To learn more about the company, visit

About Baird:
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has 2,700 associates serving the needs of individual, corporate, institutional, and municipal clients. For more information, visit

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Courtney Dickson
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