Fresno, CA (PRWEB) January 12, 2012
Every year, thousands of American men and women proudly serve this county, preserving the freedom and democracy we all enjoy. However, when their service time is completed, many return home to find the current state of the economy offering limited job support and business opportunities. In fact, according to the Bureau of Labor Statistics, the unemployment rate among military veterans is nearly double the national average. And this is expected to get worse as many troops are expected to return home over the next few years.
That is why Valley Yellow Pages has joined forces with other Independent Yellow Pages publishers in the United States to provide a “welcome home” solution to tackle this growing problem. “American Hometown Heroes” is an initiative that utilizes the strength of print and online Yellow Pages solutions to help returning veterans start their own business. Military veterans have received extensive training in a wide variety of occupations and trades which can be leveraged to start a business – right in their own hometown. This will not only benefit their own financial needs but help their local economy to grow as well.
Through the program, veterans will receive professional advice from Valley Yellow Pages account executives for development of a “go-to-market” strategy tailored to print, online and mobile Yellow Pages for one-year free of charge. Print and online Yellow Pages continue to be the proven vehicle for reaching consumers who are looking for products and services from small and medium sized businesses. In the last year alone 74% of people used either print or online Yellow Pages, rating it as the most trusted and accurate source they choose.
Valley Yellow Pages understands and recognizes the business prowess our returning service men and women have to offer and are leveraging their valuable product offerings to help them become successful.
“We are proud to support the military veterans who have so unselfishly given their time and effort to support our country. Without them we would not be able to enjoy all of the freedoms that are available to us. It is important that we do everything that we can to assist in their success after returning from service, that is why we are proud to offer our print and online Yellow Pages products to veterans for advertising their businesses. Their continued success will not only demonstrate our thanks for a job well done but will further continue to support and grow the local economy,” Sieg Fischer, President/CEO Valley Yellow Pages.
About Valley Yellow Pages
Valley Yellow Pages is headquartered in Fresno, CA and maintains 16 sales offices throughout Northern and Central California. The company is dedicated to being an active part of all the communities it services and gives back in the form of participation and donation.
Valley Yellow Pages directories are published annually and are delivered to households and businesses in 46 different markets in Northern and Central California, reaching more than 14.8 million people. Valley Yellow Pages also provides digital directories at MyYP.com, as well as free applications for the iPhone and Android. Valley Yellow Pages is the largest independent directory publisher in Northern and Central California and the third largest independent publisher in the nation.