eInstruction to Appoint Rich Fennessy President and CEO

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Former CEO Steve Kaye appointed Chairman of eInstruction’s Board of Directors


eInstruction Corporation, a leading global education software and technology company, today announced that its Board of Directors will appoint Rich A. Fennessy as eInstruction’s new President and Chief Executive Officer, effective immediately. Steve Kaye, the company’s Chief Executive Officer since 2008, will serve as the Chairman of the Company’s Board of Directors.

Most recently, Fennessy was the Chairman and CEO of SocialWhirled, Inc. and PeopleJar, Inc., two early stage internet companies focused on making social media more meaningful and engaging for people, brands and advertising agencies. Prior to these entrepreneurial experiences, Fennessy was President and CEO of Insight Enterprises, Inc., an IT solutions company that he led into the Fortune 500 during his five-year tenure. Before joining Insight Enterprises, Inc. in 2004, Fennessy spent 17 years at IBM, holding several senior level executive positions domestically and internationally. His most recent position was General Manager of ibm.com, IBM’s online business in 83 countries throughout the world.

“eInstruction is fortunate to have someone with Rich’s distinguished track record and global experience to lead the company into the future,” said Kaye. “We are on the cusp of a new generation of emerging technology solutions for classroom instruction, and Rich is the ideal leader to help us develop and deploy strategies to take advantage of this significant market opportunity.”

During his tenure, Kaye drove the continual development of leading classroom solutions that help students and teachers become more successful. Under Fennessy’s leadership, eInstruction will continue to further its commitment to advancing academic progress by providing educators with sophisticated, yet easy-to-use technology that facilitates formative assessment and interactive learning.

“I am honored to join eInstruction and to establish its new global headquarters in Scottsdale, Arizona,” said Fennessy. “I believe the company has an exciting vision of how formative instruction can empower teachers to connect with our 21st century learners, and I’m very enthusiastic about delivering innovative solutions to truly improve educational outcomes for all students.”

About eInstruction®
eInstruction is leading education software and technology company dedicated to providing interactive teaching and learning solutions that help educators drive academic progress every day, and give administrators the ability to monitor, aggregate, and analyze student performance data. The company offers educators a family of software, student response systems, fixed interactive whiteboards, mobile interactive whiteboards, professional development, and content.

eInstruction’s research‐based solutions have been shown to increase student engagement and achievement while providing real‐time feedback and performance data to educators and administrators. Millions of students, teachers, and professors use eInstruction® software and technology in 600,000 K‐12 classrooms and more than 500 higher education institutions around the world. Available in more than 40 languages, eInstruction® solutions are enhancing education in over 90 countries worldwide. eInstruction has offices in Scottsdale, AZ; Denton, TX; Cincinnati, OH; and Paris, France.

To learn more about eInstruction, please visit http://www.einstruction.com. For media inquiries, please contact Julie McKinney at Stanton Communications at (410) 727‐6855 or jmckinney(at)stantoncomm(dot)com.


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Julie McKinney

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