TweetReach to Measure Tweets for Golden Globe Awards

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Partners with mhCarter Consulting to Track and Analyze Twitter Activity for 69th Annual Golden Globe Awards.

TweetReach provides the most comprehensive measurement data on Twitter activity we have found, in a format that is simple to use and easy to understand.

TweetReach, the popular social media analytics service that enables marketers and agencies to measure the impact of conversations on Twitter, today announced mhCarter Consulting as its latest agency partner. mhCarter Consulting is a full service digital and social media agency and the exclusive social media agency for the Hollywood Foreign Press Association (HFPA) and the Golden Globe Awards. Under the terms of the deal, TweetReach will provide real-time tracking and analysis of all Twitter activity around the broadcast of the 69th Annual Golden Globe Awards, to be held Sunday, January 15, 2012.

In 2011, TweetReach’s analysis of the Golden Globe Awards tracked nearly 300,000 Tweets with a reach of 31.5 million Twitter accounts and almost 400 million impressions. Also last year, mhCarter Consulting developed and implemented a social media strategic plan for the HFPA and the Golden Globe Awards that resulted in record breaking engagement metrics.

“Our relationship with HFPA and the Golden Globe Awards is all about providing measurable results that demonstrate deep engagement with fans over social media and ultimately achieving higher ratings for the broadcast,” said Michael Carter, founder of mhCarter Consulting. “TweetReach will help us accomplish this by providing the most comprehensive measurement data on Twitter activity we have found, in a format that is simple to use and easy to understand.”

“TweetReach is increasingly being used in the media and entertainment industries, where our customers need powerful analytics to better understand the extent and impact of social media conversations about their events, shows and other marketing activites,” said Hayes Davis, CEO of TweetReach. “We’re thrilled to be working with mhCarter Consulting on the Golden Globe Awards and look forward to helping them provide real-time analysis on what will certainly be another record-breaking year.”

About TweetReach
TweetReach enables companies to analyze the impact of their Twitter campaigns by proviing tools to determine the reach and exposure of any keyword, phrase, URL, hashtag, or Twitter name. Every day, thousands of people around the world use TweetReach to measure tweets about their brands, clients, and events. Based in San Francisco, TweetReach is built by Appozite. Follow @TweetReachApp on Twitter.

About mhCarter Consulting
mhCarter Consulting is a full service digital and social media agency that is grounded in delivering meaningful business results. While many social media “gurus” and agencies exist, few are focused on business strategy as the basis of their methodology. With this focus, mhCarter Consulting is uniquely positioned to help businesses find the real value of social media. Follow @mhCarterGroup on Twitter.

About the Hollywood Foreign Press Association:
Founded in the 1940s during World War II, the HFPA was originally comprised of a handful of LA based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Sixty-eight years later, members of the HFPA represent 55 countries with a combined readership of 250 million in some of the world’s most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe Awards, which have enabled the organization to donate more than $12 million to entertainment related charities and scholarship programs.


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Jenn Deering Davis

Michael Carter
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