Ultimate Spirits Challenge™ Announces Grand Tasting Event and Seminar at Tales of the Cocktail® 2012

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In addition to a major presence at Tales of the Cocktail, Ultimate Beverage Challenge™ delivers more marketing support to participating companies than any other beverage competition.

"We are very excited to have the opportunity to present the winners of Ultimate Spirits Challenge at Tales of the Cocktail 2012," says Paul G. Tuennerman, Cofounder, Tales of the Cocktail.

The world’s foremost spirits judging event just got better. Ultimate Spirits Challenge™, which determines the best of the best in the world of spirits, sweetens the Chairman's Trophy winners’ pot this year with a presence at one of the spirits industry's finest consumer and trade events. Spirits companies that enter Ultimate Spirits Challenge 2012 have the chance to be part of Tales of the Cocktail® 2012, the spirits and cocktail festival that is celebrating its 10th anniversary.

Ultimate Beverage Challenge™ (UBC) Founder and Judging Chairman F. Paul Pacult will host two marquee events: a Grand Walk-Around Tasting of Ultimate Spirits Challenge (USC) Chairman's Trophy winners from 2012 and a formal sit-down seminar also featuring 2012 Chairman’s Trophy winners. The two events will allow Tales of the Cocktail attendees to taste the world’s finest Gin, Rum, Whiskey, Cognac and more. These incredible brand opportunities are open only to those spirits that are entered into this year's Ultimate Spirits Challenge, taking place March 5 - 9, 2012 in NYC at Astor Center with an entry deadline of February 17, 2012. Entry forms are available at http://www.ultimate-beverage.com

Tales of the Cocktail, which brings tens of thousands of spirits aficionados and bartenders from around the world to New Orleans each year, is the place for companies to showcase their spirits brands. Whether a brand is well-known or just launching in market, the opportunity to win and potentially be featured at Tales of the Cocktail with exposure to this exceptional group of spirits-lovers is as easy as completing a USC entry form.

"We are very excited to have the opportunity to present the winners of Ultimate Spirits Challenge at Tales of the Cocktail 2012," says Paul G. Tuennerman, Cofounder, Tales of the Cocktail. "This is a perfect venue for showcasing the leading spirits to this year's attendees."

And this year, in a move that is uncommon in virtually all wine and spirits competitions, Ultimate Spirits Challenge invites spirits suppliers and producers to witness the judging process first hand. Rather than keeping its methodology cloaked in mystery, USC proudly allows visitors to view the judging process. “Secrecy is trumped by honesty,” says Pacult. “No other competition is so transparent."

UBC wants trade and consumers to know the score: no other spirits competition has thought so much about the needs of the supplier and their needs to market and sell their brands. Some of the benefits that UBC provides:

-- complimentary tasting notes from F. Paul Pacult and Judging Co-Chairman Sean Ludford for all products that score over 85 points.

-- this year, UBC has gone the extra mile and created downloadable shelf-talkers, including tasting notes, for products. In addition, there are complimentary Challenge logos and icons available for marketing purposes. Easy to download, easy to use.

-- an easy to understand rating system based on the 100-point scale. UBC does not dole out quadruple gold medals or triple silvers. It encourages all to know the score so that consumers understand exactly where a brand stands.

-- unassailable results that are based not only on innovative methodology but also on the expertise of an unparalleled panel of judges whose taste buds belong in a Hall of Fame. No other spirits competition can boast the likes of F. Paul Pacult, Dale DeGroff, David Wondrich, Julie Reiner, Jim Meehan, David Wondrich, Doug Frost, Steve Olsen and others among their judges.

-- via UBC's affiliation with esteemed New York retailer Astor Wines & Spirits, consumers are able to purchase products from USC by clicking on a direct link to the store from the results page. Sales in action, at the 'click' of a button.

“No other competition offers so much to the supplier,” says Pacult.

Top-tier judges, fair and unbiased ratings arrived at from the use of impeccable methodology, and an awards process that is easy to understand and not cluttered with meaningless medals. Ultimate Spirits Challenge—a spirits competition already without peer, is now even better for 2012.

Other dates to note:

  •     Ultimate Wine Challenge, entry forms now available, April 23-27
  •     Ultimate Cocktail Challenge, entry forms now available, June 4-8, 2012

Ultimate Beverage Challenge (UBC) provides expert evaluation of wines and spirits for producers, importers and marketers through its three innovative annual competitions – Ultimate Spirits Challenge, Ultimate Wine Challenge and Ultimate Cocktail Challenge. Based on exacting standards, expert judges and rigorous methodology, UBC raises the standards of spirits and wine evaluation and supplies ratings and accolades to help companies build their brands with buyers, both industry and consumer. UBC was founded by F. Paul Pacult, Sue Woodley and David Talbot. Challenge and event photos, videos and press coverage can be found at http://www.ultimate-beverage.com.

UBC Contact: info(at)ultimate-beverage(dot)com, 1-347-878-6551

Media Contact: Manuela Savona, Savona Communications, manuela(at)savonacommunications(dot)com, 1-917-969-1275

Facebook: http://www.facebook.com/UltimateBeverageChallenge

YouTube: http://www.youtube.com/user/ultimatebeverage

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Manuela Savona
Savona Communications
(917) 969-1275
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