With Android Surging, iOS Remains Top Revenue eCommerce Generator in Ability Commerce Mobile Holiday Shopping Study

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Ecommerce software provider Ability Commerce’s data shows 2011 mobile holiday shopping skyrocketed past 2010 season

Android's growth was likely due to a slew of tablets released this year that employed Google's operating system.

Ecommerce software developer Ability Commerce has reported that its full-service clients saw an explosion in holiday revenue stemming from Android devices, however Apple’s iOS devices remained retailer’s top mobile platform. Mobile shopping overall was a huge success as retailers experienced increased visits, transactions and revenue across all of the major operating systems.

The number of Android transactions jumped 52 percent, while revenues from Android devices rose 173 percent. Android’s growth was likely due to a slew of tablets released this year that employed Google’s operating system. iOS saw an even more substantial transaction increase of 338 percent. The enormous jump in Android transactions was enough to overtake iPhone for the first time. iPad again led both in growth and absolute figures, as clients realized a 280 percent increase in revenue through the Apple device.

In general, all of Ability Commerce’s full-service clients shattered their mobile shopping records as consumers turned to their devices during the 2011 holiday shopping season.

“We expected mobile shopping to be a robust growth channel this year, but these figures really point to a changing paradigm in how consumers shop,” Diane Buzzeo, CEO of Ability Commerce, said. “We emphasized to our clients how important mobile would be throughout the year, particularly during the holidays, and we expect this trend to continue in 2012 and beyond.”

While the Android bump was surprising, even more jarring was the enormous jump in mobile shopping in general. All three of the major mobile operating systems measured triple digit increases in revenue for retailers.

Ability also found that while shoppers use smartphones to visit ecommerce pages more often, the iPad continues to indicate consumer intent to buy. Revenues from iPad were 33 percent higher than both iPhone and Android revenues combined, while the iPad represented one third as much traffic to clients’ web pages.

Finally, Android did experience a slightly greater percentage growth in traffic than iOS devices, indicating that Google’s operating system may experience sustained revenue and transaction growth throughout the year.

Other Significant Observations

  • Even Blackberry, whose developer, Research in Motion, has struggled lately, generated more mobile shopping revenue
  • iPad generated 33 percent more revenue, but represented a third as much traffic, as iPhone and Android combined.
  • Total mobile visits were up 205 percent across all full-service clients
  • Total visits, revenue and transactions were all over their 2010

All of Ability Commerce’s full-service clients implement custom style sheets for mobile shoppers. Their mobile ecommerce platforms allow for better accessibility and streamlined checkout.

Data for the period of Nov. 25, 2011 through December 25, 2011 were pulled, analyzed and compared.

For more information about Ability Commerce, visit http://www.abilitycommerce.com/

About Ability Commerce

Ability Commerce provides innovative ecommerce software for retailers. Its ecommerce platform, SmartSite, empowers merchandisers to change their website directly, while helping them acquire, convert and retain more customers. SmartSite has consistently increased clients’ web sales by an average of 66 percent. In addition to SmartSite, Ability Commerce offers other powerful ecommerce software, including Ability Channel Feed and Ability Connect. Channel Feed manages Amazon and all other eChannels in one data feed. Ability Connect allows its users to deploy efficient and affordable email marketing solutions that integrate with SmartSite. Ability Commerce can also manage an entire ecommerce site for you. http://www.abilitycommerce.com


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Matilda Swartz
Walker Sands Communications
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