2012 IDEA World Fitness Convention™: Redefining Fitness for the Future

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IDEA and over 5,000 fitness professionals look to the future of the industry as they celebrate 30 years of leadership.

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“2012 IDEA World Convention is a launching point and defining moment for our industry”, says Kathie Davis, IDEA’s co-founder and executive director. “We believe the future of our industry is brighter than ever..."

As the guiding force in the health, wellness and fitness industry since 1982, IDEA Health and Fitness Association will celebrate its 30th anniversary in a big way at the 2012 IDEA World Fitness Convention, July 5th – 8th, in San Diego, CA. The four-day extravaganza will bring together thousands of the industry’s elite professionals, leaders and educators to reflect on the evolution of the health, wellness and fitness industry while looking ahead to redefine its future.

This year’s convention theme, “BE the Transformation,” expresses the core of IDEA’s vision for the future: That fitness professionals have tremendous power to transform themselves and inspire their clients to their own significant life changes. Attendees are invited on an intensive four-day journey that includes a sampling of the hottest research, trends and most-advanced fitness programming delivered by world-class educators and thought leaders. The industry’s top motivational speakers and presenters will also be on hand to deliver forward-thinking seminars on topics ranging from personal training to group fitness to nutrition.

“2012 IDEA World Convention is a launching point and defining moment for our industry”, says Kathie Davis, IDEA’s co-founder and executive director. “We believe the future of our industry is brighter than ever as fitness rapidly evolves into a more integrated, balanced circle of wholeness that merges body, mind and inspiration. Fitness professionals are at the forefront of this evolution, not just because they understand the fundamentals of fitness, but because of their authentic caring for the well-being of others, and their passionate belief in the power of every person to achieve their highest level of health and wellness. The education and product knowledge delivered at IDEA World is a fundamental part of the passion that drives our professionals.”

In celebration of the 30th anniversary of IDEA, the 2012 IDEA World Fitness Convention will offer many special and unique activities by looking back over three exciting decades and forward at the evolution of fitness, health and overall wellness and what it means to the future of the industry. Some of the event highlights include:

•Fitness legend and actress Jane Fonda’s acceptance of the 2012 Jack LaLanne award for her epic contributions to the fitness industry.

•30th anniversary Opening Ceremonies with keynote presentations by world-renowned speaker and food addiction specialist Pamela Peeke, MD, and Tara Costa from NBC’s The Biggest Loser.

•Hundreds of exhibits from the top brands in healthy food, fitness, active apparel and equipment at the IDEA World Fitness and Wellness Expo.

•Potential to earn up to 20 continuing education credits from leading accreditation organizations in more than 300 sessions delivered by elite educators.

•Opportunity to compete against industry professionals and win top prizes at the IDEA World Challenge.

•Career Fair featuring decision-makers and hiring managers from several clubs and club chains.

Since kicking off in 1984, the IDEA World Fitness Convention has grown from 600 attendees to more than 5,000. The 2012 IDEA World Fitness Convention is scheduled July 5-8, 2012 at the San Diego Convention Center, Marriott Marquis Hotel. For more information or registration, please visit http://www.ideafit.com.

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Joice Truban Curry / Kelli Nakai
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