eTrigue Rated Best by Gleanster in Marketing Automation Ease of Deployment, Ease of Use and Features and Functionality

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Noted Analysts Evaluate the Marketing Automation Landscape

eTrigue best in three of four categories

eTrigue Best in three of four categories: Ease of Deployment, Ease of Use, and Features and Functionality.

eTrigue works so well for these organizations across the spectrum because it allows marketers to focus on marketing, not on the software.

eTrigue Corporation (http://www.etrigue.com), the ease of use leader in marketing automation and sales acceleration Software-as-a-Service (SaaS), announced that it has received top honors in all categories as evaluated by Gleanster in their Gleansight: Marketing Automation benchmark report. Gleanster evaluated the top marketing automation vendors and users of marketing automation applications. eTrigue received the “Best” ranking evaluation in three of four categories and was evaluated as top ranking in all categories.

“Marketing automation is increasingly essential for marketing success,” said David Raab, contributing analyst and lead author of the report. “The Gleanster benchmark report helps marketers understand the value they can gain and pick the right tool for their needs. The vendor ratings were based on survey replies from actual system users, making eTrigue’s rating an important confirmation of the value they are providing their customers.”

eTrigue received "Best" ranking in three of four categories: ease of deployment, ease of use and features and functionality in the report.

The Gleansight benchmark report examined how top performing companies maximize the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.

"Gleanster's research clearly shows that marketing automation adds tremendous value to top performers," said Jim Meyer, vice president at eTrigue. "eTrigue works so well for these organizations across the spectrum because it allows marketers to focus on marketing, not on the software."

The full 29 page Gleansight Marketing Automation Report which includes an evaluation of each Top Performer, is available for download at http://www.gleanster.com. For the full story about eTrigue marketing automation, please visit etrigue.com.

About eTrigue Corporation

Since 2005, eTrigue continues as a leading provider of Intelligent Demand Generation™ SaaS products that improve and accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter™ marketing automation platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit http://www.etrigue.com or call 1-800-858-8500.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the rest of us are trademarks or registered trademarks of eTrigue Corp.

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Tony Tissot
eTrigue
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