Fuggetta’s presentation will feature real-world case studies about how companies like Intuit, CDW, Rubio’s Fresh Mexican Grill and many others are leveraging their most enthusiastic customers to drive positive Word of Mouth and sales.
San Carlos, CA (PRWEB) January 11, 2012
Customer advocacy is the #1 priority for Chief Marketing Officers (CMOs) worldwide, according to a recent IBM study. Fuggetta’s presentation, which is entitled “Turning Advocates into a Powerful Marketing Force,” will feature real-world case studies about how companies like Intuit, CDW, Rubio’s Fresh Mexican Grill and many others are leveraging their most enthusiastic customers to spread positive Word of Mouth and drive sales.
Fuggetta is the leading expert on brand advocacy. He is a former partner at Regis McKenna Inc., the legendary marketing and communications firm where he co-managed the Apple account. He later became CMO at Genuity, a Verizon spin-out which went public in June 2000.
Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” to be published by John Wiley & Sons in 2012.
To register for this event, contact MENG NoCal . This event is open to the public.
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @Zuberance.
The Marketing Executives Networking Group (MENG) is the premiere international community of executive-level marketers who share their passion and expertise to ensure each member’s success. This not-for-profit organization of nearly 2,000 members fosters career and personal success across virtually all industries and marketing specialties by providing networking opportunities and the ability to share knowledge and best practices. Members must have reached at least the VP level in their organization. Eighty-four percent of members have Fortune 500 experience and 70% have earned graduate degrees. To learn more about MENG, post executive level marketing positions, or to access MENG’s database of marketing executives, speakers and consultants, visit http://www.MENGonline.com. MENG can also be found through its blog, MENG Blend, or Twitter at @MENGonline.
Cara Fuggetta, Zuberance, 650.576.7475, cara(at)zuberance(dot)com, @CaraFuggetta
Chris Faust, Fastlane (on behalf of MENG), 973.226.4379, cfaust(at)fast-lane(dot)net