Premier Faculty to Congregate at 2012 DTC National Conference for Betterment of DTC Marketing

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Speakers Include Political Experts, Industry Leaders and Marketing Gurus

DTC Marketing is experiencing some of the biggest growths since its inception in 1997: Consumers have more control and input in their healthcare than ever before; pharmaceutical brands are finding new and creative ways to dialogue with their patients; and new channels and platforms are emerging at a progressive rate to support such initiatives. It is crucial that the industry band together to help shape its future.

Providing an open forum to do just that, DTC Perspectives has assembled a superlative faculty of speakers for this year’s DTC National Conference. As the premier annual event for DTC Marketers, the upcoming conference will be held April 10-12, 2012 at the J.W. Marriott in Washington, D.C. Attendees will hear from keynote speakers and industry thought-leaders, featuring the latest media and creative innovations, market research and ROI best practices, regulatory issues and updates, plus several exclusive marketing case studies. Delegates will glean true insights from established industry leaders over three days of general sessions and networking opportunities.

Dana Maiman, CEO of DraftFCB New York and CEO/President of DraftFCB Healthcare will share her perspective on the challenges and opportunities that lay ahead of marketers, helping them discover new ways to innovate across media types to develop successful DTC campaigns. In a unique joint presentation by Pfizer’s Paul Ewing, Senior Director/Group Leader, Patient Marketing US Primary Care Patient & Physician Marketing, and Todd Kolm, Director, Emerging Channel Strategy, US Primary Care, these two executives will discuss emerging trends shaping the DTC landscape along with the resulting opportunities. They will also cover some of Pfizer’s recent initiatives, teaching attendees how they can apply new approaches to their own campaigns. And always a much-anticipated presentation – the FDA’s Office of Prescription Drug Promotion (OPDP) will provide an update from their office. Michael Sauers, Team Leader of DTC Group 1, and Helen Sullivan, Researcher of DTC Review Group 2, will then field delegates’ questions in a separate session dedicated to Q&A.

New this year is Get Involved, an interactive pod. Phil Sawyer, Senior Vice President, Solutions Consultant at Harris Interactive will share the latest research on television advertising and reveal the Twelve Principles for effectively launching such marketing. Audience members will then test their knowledge to see if they can determine how well real-life examples fared in market. The next presentation, Start-up Showcase, integrates the elimination format of reality TV with several start-up firms. Moderator Bob Brooks, VP with WEGO Health, will lead an expert judging panel and conference delegates, acting as venture capitalists, to select which start-up will be crowned a DTC National success story. Judges include: Laura Kolodjeski, Diabetes, Sr. Manager, Patient Solutions, Sanofi; Sysy Morales, Diabetes Health Activist, The Girls Guide to Diabetes; and Ade Adeyokunnu, Sickle Cell Health Activist, sikcell.com.

Additional DTC National speaker highlights include:

  •     Brian Lange, Marketing Director, GlaxoSmithKline
  •     Colleen Foley, Senior Manager Marketing Analytics and Business Intelligence, Pharmaceutical Product Division, Abbott
  •     Dr. C. William Hanson, III, CMIO and VP of the UPenn Health System
  •     Monique Levy, VP of Research, Manhattan Research
  •     Dr. Mike Roizen, RealAge co-founder and Cleveland Clinic Chief Wellness Officer

Two prestigious award celebrations will also take place at the DTC National Conference – the Advertising Awards and Top 25 DTC Marketers of the Year. The Ad Awards recognize DTC marketing excellence in a field with multiple constituencies, varying needs and significant communication challenges. Gold, Silver and Bronze awards will be presented in each category on April 11th during a ceremonial dinner. Immediately following the close of the DTC National Conference will be a special private luncheon for the Top 25, sponsored by PARADE Magazine. The Top 25 acknowledges the contributions by elite marketers from pharmaceutical companies working toward the advancement of patient outcomes via DTC marketing and education.

The DTC National Conference is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers. Please visit our website, http://www.dtcperspectives.com, for complete agenda information and additional details. Interested individuals can register online or by calling Debra Sander at 973-239-2051, x221.

About the DTC National Conference

The DTC National Conference provides DTC Marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. This 3-day “must attend” event will feature case studies, new market research, media & marketing gurus and networking opportunities, teaching attendees about the latest tools and innovations essential to creating best-in-class campaigns with improved ROI and how to use DTC marketing to enhance patient health outcomes.

Contact Information

For agenda inquiries:
Jennifer Haug
Jennifer(at)dtcperspectives(dot)com
973-457-5718

For sponsorship/exhibitor opportunities:
Christine Franklin
Christine(at)dtcperspectives(dot)com
973-457-5774

For registration or other inquiries, please contact the DTC Perspectives office at 973-239-2051.

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Jennifer Haug
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