The Same-Day Discounter enables merchants to automatically lower the price of unfilled service hours before they expire, so users can book these appointments online at Lifebooker.com.
New York, NY (PRWEB) January 18, 2012
Today, Lifebooker announced the release of their Same-Day Discounter, adding this new product to their suite of innovative yield management tools for businesses in the health and beauty service industry.
The Same-Day Discounter enables merchants to automatically lower the price of unfilled service hours before they expire, so users can book these appointments online at Lifebooker.com. For example, a salon would use the new feature to immediately discount all unbooked hair appointments by 50% 24 hours before they expire. Merchants can adjust the tool to discount appointments up to a week before they expire, at levels from 10% to 70% off the original service price.
“Our focus has always been on creating technology enabling the dynamic pricing and targeted marketing of unsold service inventory,” explained Arnold Reichman, Lifebooker’s CEO, “We believe that this new feature will provide merchants with a simple and intuitive means of maximizing their revenue potential while requiring little managerial bandwidth.”
The feature has been well received by Lifebooker’s partner merchants. “It just makes sense,” said Jerry Chee, owner of Le Salon East, a business that has generated over one million dollars in bookings since partnering with Lifebooker in 2009. “With this tool I can easily drive clients to book during appointment times that would otherwise go unfilled.”
The announcement of the Same-Day Discounter technology further solidifies Lifebooker’s position as innovators in the local online marketing space, a reputation established when the firm launched in 2006 as the first company enabling consumers to book discounted appointments online.
Lifebooker is a local health and beauty service deal site providing its emerging affluent female consumer base a rich and continuous offering of discounted health, beauty and lifestyle services. Founded in 2006, the company has distinguished itself from its daily deal competitors with a technology-rich inventory management system providing local businesses with both lead generation and yield management capabilities. This sustainable marketing model has allowed Lifebooker to have the highest customer conversion and lifetime customer value in the industry. http://www.lifebooker.com