"...it’s an appropriate time for CAP Index to partner with a results-driven agency like Highlander..." Jon Groussman, President & COO, CAP Index Inc.
Princeton, New Jersey (PRWEB) January 13, 2012
Highlander Consulting Inc. (http://www.highlanderconsulting.com) today announced that it has been selected as agency of record, to provide public relations and integrated marketing communications services for Exton, PA-based CAP Index Inc. (http://www.capindex.com) , the world leader in crime forecasting data and solutions.
In this capacity, Highlander will apply its proprietary Marketing Craftsmanship process to assist CAP Index in its effort to educate security professionals in the retail, finance, insurance, and hospitality industries, and in government agencies, regarding how to effectively leverage data to prevent and mitigate losses due to crime.
Over the past 25 years, CAP Index has served clients in the United States, the United Kingdom and Canada using data derived from its CRIMECAST® products, which include sophisticated crime forecasting data and maps. CAP Index solutions are employed by more than 80% of the top Fortune® 100 Companies.
“The economic, social and brand-related impact of crime on businesses and government agencies can spiral out of control more quickly than ever before,” noted Jon Groussman, President of CAP Index. “We believe it’s an appropriate time for CAP Index to partner with a results-driven agency like Highlander to help us increase market awareness of how businesses can identify crime risk and develop effective strategies to minimize its impact,” he added.
“CAP Index possesses unique data and methodologies that can be of great practical value to individual organizations, local communities and society at large,” said Highlander Consulting Managing Partner, Gordon G. Andrew. “We intend to promote the value proposition of CAP Index’s complex products, services and ideas, and to communicate those benefits through traditional and online communications channels, as a means to deliver the brand equity that CAP Index deserves. This is an exciting opportunity for our firm.”
Highlander’s Marketing Craftsmanship process ensures a tangible connection between marketing and sales; generating higher revenue and margins by focusing only on meaningful marketing activity designed to drive quantitative business results.
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