Dealership for Life Retention Program Helps Apple Ford-Lincoln Drive Key Service-Performance Metrics above OEM Averages

Share Article

Increases service retention by six points above Ford’s state average

Dealership for Life Retains Service Customers

“These improvements have helped boost our fixed absorption rate to 112%, which enables us to be very competitive in vehicle pricing, whether to our local market or across the broader Internet-sales market.”

Dealership for Life, a provider of customer-retention programs, said today that Apple Ford-Lincoln uses its prepackaged maintenance points-reward program to boost key service performance metrics in excess of Ford Motor Company’s national averages.

“These improvements have helped boost our fixed absorption rate to 112%, which enables us to be very competitive in vehicle pricing, whether to our local market or across the broader Internet-sales market,” notes Chip Doetsch, President, Apple Ford-Lincoln, Columbia, MD.

Doetsch says the dealership has 18,000 members enrolled in the program, Dealership for Life’s Customers for Life service retention program. The program, he says, has helped the dealership:

  •     Increase retention by six points above Ford’s state average
  •     Boost VIN share – parts and service sales per units in operation – to 130% of Ford’s national average
  •     Retain more higher-mileage customers, with average miles up by 25,000 per vehicle in service and with many units with more than 100,000 miles frequenting the shop
  •     Boost 30-60-90-thousand service sales 21% above Ford’s national average
  •     Sell more in-market consumers and successfully capitalize on the broader Internet-sales market -- Apple Ford owns 84% of Ford registrations in its primary market area. Internet sales are 72% of total retail units.

Paul Healy, CEO of Dealership for Life, notes that 86% of a dealership’s customers will repurchase there if the dealership actively engages with them to encourage and reward their continued use of the dealership’s service department.

Dealership for Life helped Apple Ford design a program specific to its market. It features high-value prepackaged vehicle maintenance services – oil changes and tire rotations – a free lifetime engine guarantee, and more. Every new and used vehicle purchaser is enrolled automatically. Doetsch credits the program’s engine guarantee for helping F&I boost VSC sales by 57%.

For more information, contact Paul Healy at paul(at)dealership4life(dot)com or 410-790-0570 or http://www.dealership4life.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Healy

Jim Leman
Visit website