There are many benefits for retailers to connect and unify all their channels, be they brick & mortar, direct, mobile or online.
Atlanta, GA (PRWEB) January 12, 2012
In a post on retail thought leadership site WhatsNextRetail.com, Junction Solutions Senior Vice President of Multi-Channel Retail, Jeff Marker said one of the biggest challenges retailers face is cross-channel control, which includes maintaining a 360-degree view of customer, inventory and order information across all retail channels.
There are many benefits for retailers to connect and unify all their channels, be they brick & mortar, direct, mobile or online. Having an effective cross-channel strategy and the right technology to support these goals allows retailers to better understand their business and their customers. It also ensures that customers receive a consistent, high quality experience, regardless of how they choose to interact with a retailer.
“The concept of managing all retail channels in a consistent, unified fashion is easy to grasp,” said Marker. “However, the reality of making this possible is more complex than many retail organizations realize.”
Retailers can see true cross-channel retail in action at the upcoming NRF Convention and Expo in New York City on January 16-17. Junction Solutions (Booth #1133) will be showing JunctionMCR for multi-channel retail, integrated into Microsoft Dynamics AX. This solution has the flexibility to power cross-channel retail and provides retailers with visibility into critical, real-time business data. Junction Solutions will also feature customer Simon Pearce and will demonstrate “Retail Kinect”, a live, interactive customer experience.
Jeff Marker is the Senior Vice President of Multi-Channel Retail at Junction Solutions and a contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from Jeff Marker at What’s Next Retail.