Jeff Marker Sees Retailers Finally Gaining Cross-Channel Control Presuming They Have the Right Strategy

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Top Retail Software Executive Says Junction Solutions will be Demonstrating this Capability at the NRF Convention Next Week

What's Next Retail

There are many benefits for retailers to connect and unify all their channels, be they brick & mortar, direct, mobile or online.

In a post on retail thought leadership site WhatsNextRetail.com, Junction Solutions Senior Vice President of Multi-Channel Retail, Jeff Marker said one of the biggest challenges retailers face is cross-channel control, which includes maintaining a 360-degree view of customer, inventory and order information across all retail channels.

There are many benefits for retailers to connect and unify all their channels, be they brick & mortar, direct, mobile or online. Having an effective cross-channel strategy and the right technology to support these goals allows retailers to better understand their business and their customers. It also ensures that customers receive a consistent, high quality experience, regardless of how they choose to interact with a retailer.

“The concept of managing all retail channels in a consistent, unified fashion is easy to grasp,” said Marker. “However, the reality of making this possible is more complex than many retail organizations realize.”

Retailers can see true cross-channel retail in action at the upcoming NRF Convention and Expo in New York City on January 16-17. Junction Solutions (Booth #1133) will be showing JunctionMCR for multi-channel retail, integrated into Microsoft Dynamics AX. This solution has the flexibility to power cross-channel retail and provides retailers with visibility into critical, real-time business data. Junction Solutions will also feature customer Simon Pearce and will demonstrate “Retail Kinect”, a live, interactive customer experience.

Jeff Marker is the Senior Vice President of Multi-Channel Retail at Junction Solutions and a contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from Jeff Marker at What’s Next Retail.

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