New Travel and Tech Start-Up Brings Social Media to the World Booking Market

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InBed.me is a brand new social hostel and bed booking site that combines social media with accommodation reservations. The site focuses on the growing trend of the social web and brings information empowerment to a new level by allowing travelers to connect before, during, and after their trips.

Now, knowing who else will stay in your accommodation or where your friends or their friends have stayed are important pieces of information for users. The social web gives us the chance to bring information empowerment to a new level.

InBed.me, a brand new social booking site for hostels, beds and couches, has just been launched in November, 2011. The site takes the beauty of the social web and brings it to the travel booking market by allowing people to connect with fellow travelers before their trip even starts. No one has yet figured out how to make travel booking social, and while the product is still in its early phases, all of the development efforts are going toward experimenting with different social features, with the goal of understanding what the users value the most.

The founders, Diego Saez-Gil and Alex Torrenegra, are travelers themselves and the company is a product of their experiences. After backpacking all over the world and realizing first-hand that not all hostels are as fun and social as others, they created a tool that would enable travelers to browse the top hostels in each city as well as connect with others before arriving to their destination to plan trips together and share tips and advice.

"We believe that information empowers consumers, and that is the beauty of the web," explains Saez-Gil. "The online travel industry has done an amazing job by providing consumers with tons of information about options, prices, quality and even user reviews. Now, knowing who else will stay in your accommodation or where your friends or their friends have stayed are important pieces of information for users. The social web gives us the chance to bring information empowerment to a new level. That is what we are trying to address with inBed.me."

One common concern among travelers, especially when they are traveling alone, is safety. Because inBed.me allows backpackers to screen who else will be at their destination before they arrive, travelers are able to see if they are comfortable with the other people who they will be sharing a hostel with. InBed.me users can also plan activities and day trips with likeminded travelers to ensure they will be making the most of their trip. Moreover, any travelers who do not wish to share their information can opt not to and still use the inBed.me tool.

InBed.me has recently closed a significant investment from top investors, giving them connections with 25,000 hostel properties around the world, and that number is steadily growing.

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Jessica Festa

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