This successful integration proves the power of the Infer RTB optimization technology and provides Infersystems with a test platform that enables other marketers to test and benefit from Infersystem's automatic RTB optimization capability.
Toronto, ON (PRWEB) January 16, 2012
InferSystems Corporation, a leading provider of Real-Time Bidding (RTB) Optimization Technology announced today that it has licensed its Infer RTB Optimizer to EQ Ads, a sophisticated DSP and audience targeting platform for Tier 1 brands and agencies.
This announcement represents the culmination of over a year of integration, collaboration and testing between Infersystems and EQ Ads to automate Infersystem's proprietary RTB optimization in a live RTB media buying environment.
The combination of automated optimization with deep targeting is a winning value proposition for advertisers. "By integrating Infersystem's RTB optimization technology with EQ’s proprietary targeting, EQ has been able to drop online acquisition costs by more than 50%. The EQ media buying platform generates 250 - 25,000 media buying rules automatically for every single campaign on a daily basis; delivering targeted, scalable reach. Our agency clients can reallocate their time to more strategic activities rather than sifting through piles of data to try and manually optimize campaigns.” states David Benoliel, General Manager at EQ Ads.
The patent pending Infer RTB Optimizer, based on non-parametric statistics, is able to digest millions of rows of internet response data containing hundreds of variables and automatically generates an unlimited number of optimized media buying rules.
Mr. Ben Mair, President and Co-Founder of Infersystems Corporation says "We are very excited with the results that EQ Ads has been able to achieve since integrating the Infer RTB Optimizer into their media buying platform. This successful integration proves the power of the Infer RTB optimization technology and provides Infersystems with a test platform that enables other marketers to test and benefit from Infersystem's automatic RTB optimization capability."
About Infersystems Corporation
Infersystems Corporation, a Toronto based company founded in 2009, has developed patent pending technology, based on non-parametric statistics, that enables digital media platforms to offer automatic “data driven” Real-Time Bidding (RTB) Optimization. Platform providers can license the Infer Optimizer to leverage their investment in infrastructure and data to reduce the eCPA for their advertisers and/or increase eCPM for their publishers. Infersystems was chosen as one of Canada's Top 20 Most Innovative Tech companies in December, 2011. http://www.infersystems.com
About EQ Ads
EQ Ads offers a sophisticated Demand Side Platform (DSP) and a network of high performing web, video and mobile publishers that connects advertisers with their most relevant audience. As a pioneer in the areas of real time bidding, audience targeting, optimization, content development, and performance marketing, EQ works with leading brands and agencies to deliver award winning campaigns that simply perform better. http://eqads.com/