We developed the Two Minute Tutorial series to meet the needs of marketers who find themselves without marketing research support, but who are nonetheless responsible for completing survey research
Atlanta, Georgia (PRWEB) January 12, 2012
Polaris Marketing Research, Inc. today introduces the “Two Minute Tutorial” series of short videos that easily explain key marketing research concepts. It will be accessible through the Polaris website, the initial topics in the series deal with the difference between qualitative and quantitative research and define primary and secondary research.
“We developed the Two Minute Tutorial series to meet the needs of marketers who find themselves without marketing research support, but who are nonetheless responsible for completing survey research,” said Polaris President Jan Carlson. “The combined trends of budget compression and easy availability of do-it-yourself survey software and sample mean that more and more marketers are doing marketing research themselves, instead of hiring third parties. We hope that these Two Minute Tutorials will help answer the basic questions marketers have about marketing research.”
Two Minute Tutorials supplement other information and training resources on Polaris Marketing Research’s website, including webinars, white papers, sample questionnaires, and sample size and significance testing calculators.
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the Marketing Research Association.
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