Trupanion Becomes First Pet Insurance Provider to Cover Therapeutic Pet Foods and Nutritional Supplements

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Pet insurance provider Trupanion now offers pet owners coverage for nutritional pet foods and supplements used to improve the health of pets.

Trupanion Expands Coverage

Trupanion expands core coverage to include therapeutic pet foods and nutritional supplements.

We listen to pet owners and veterinarians every day and evaluate policy improvements on a regular basis.

Trupanion, the nation’s second-largest and fastest-growing pet insurance provider, has become the first provider to offer therapeutic and preventative pet foods and nutritional supplements for pets, available exclusively through veterinary hospitals, in their core coverage. These added benefits are now available to current and future policyholders.

The expanded coverage will include the cost of therapeutic pet food for two months, as well as the cost of dietary supplements recommended by a veterinarian.

Therapeutic pet foods and nutritional supplements can help improve the health of pets with a variety of conditions, from joint heath to skin health and are often recommended by veterinarians. Until now, the cost of these foods and supplements was always an out-of-pocket expense for pet owners, but Trupanion policyholders will now be able to recover these costs.

“We want to be able to give pet owners every opportunity to afford the very best care for their pets,” said Darryl Rawlings, Chief Executive Officer at Trupanion. “Adding these new benefits to our coverage is just the next step in our continual effort to improve our offering while maintaining the best value in the market.”

In addition to this new coverage, Trupanion has entered into an agreement with Hill’s Pet Nutrition, which offers a full line of therapeutic and wellness foods, including the Hill’s® Prescription Diet® pet foods and Science Diet® Healthy Advantage™ pet food.

“We listen to pet owners and veterinarians every day and evaluate policy improvements on a regular basis,” said Rawlings. “We look forward to announcing more benefits to our coverage in the near future.”

About Trupanion™
Trupanion™ pet insurance offers cat insurance and dog insurance in the United States and Canada. Trupanion™ is self-underwritten by the American Pet Insurance Company, allowing Trupanion™ to offer a simple, customizable pet insurance policy with no payout limits and 90% coverage of veterinary bills. Enrolled pets receive lifetime coverage for diagnostic tests, surgeries, and medications if they get sick or are injured, with no incident, annual or lifetime limit. Trupanion’s mission is to deliver fast, simple and user-friendly financial support to pet owners. For more information about Trupanion™, call 800-569-7913 or visit You can also follow Trupanion on Twitter or Facebook.

About the North American Pet Health Insurance Association
Trupanion™ is a founding member of the North American Pet Health Insurance Association (NAPHIA). Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of quality pet health insurance to North American pet owners, the general public, and the veterinary community. As an association, we are committed to high standards and transparency in all of our actions and products. To learn more, visit the North American Pet Health Insurance Association website at

About Hill’s Pet Nutrition
Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill’s® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill’s is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill’s produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Inc. and Hill’s Evidence-Based Clinical Nutrition™ visit, follow us on Twitter or visit us on Facebook keywords “Hill’s Pet Nutrition.”


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Heather Kalinowski
800-569-7913 3124
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