Podiatry Today Launches iPad, Android OS Editions

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Award-winning magazine for podiatrists is now available for tablet computers.

Podiatry Today, an award-winning clinical magazine geared toward podiatrists, has launched a digital tablet edition (available via apps for Android devices and the iPad) of the magazine. Digital subscribers will receive their issues the same day Podiatry Today mails — before magazines hit mailboxes. The Podiatry Today apps deliver the practical clinical content of the print edition along with video content, in-text web links that readers can browse simultaneously, and interactive advertising.

Readers can search Apple’s App Store or the Android Marketplace for “Podiatry Today” to download the respective app. According to recent studies, approximately 20 percent of U.S. physicians were using the iPad alone by the end of 2010.1 In a 2011 poll of Podiatry Today readers, 31 percent of respondents identified tablet devices as the preferred format to read Podiatry Today. Of those DPM respondents who owned a tablet device, 36 percent noted they were using it in practice.

“Digital tablet editions offer a truly dynamic reader experience,” notes Jeff Hall, the Executive Editor of Podiatry Today, and Vice-President of Special Projects for HMP Communications. “With the digital tablet edition of Podiatry Today, podiatrists can access online-exclusive features and DPM Blogs, related archive content or visit an advertiser Website all with the touch of a finger.”

Jeff Cieszkowski, the National Account Manager for Podiatry Today, points out that Podiatry Today is the first publication in the podiatry field to launch a digital tablet edition.

“The tablet apps create new channels for sharing content with podiatrists and a deeper level of engagement,” explains Cieszkowski. In regard to the inclusion of interactive advertising, Cieszkowski notes, “We have given DPMs the opportunity to actually touch the brand, creating a literal and figurative connection between podiatrists and advertisers.”

Feature articles in the January issue of Podiatry Today include:

  • “Essential Insights On Treating Psoriatic Lesions” by M. Joel Morse, DPM
  • “Managing Stress Fractures In Athletes” by Brian W. Fullem, DPM, FACFAS, FAAPSM

Reference
1. Available from http://chilmarkresearchstore.com/mhinentropch.html. Accessed August 31, 2011.

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Jeff Cieszkowski

Jeff Hall
Executive Editor/VP — Special Projects
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