“The Euclid technology revolutionizes the way Claris can help our clients improve their store’s performance," Wade Mosteller, Senior Partner at Claris commented.
New York, NY & San Francisco, CA (PRWEB) January 12, 2012
Claris Solutions, an established retail performance consultancy, has joined forces with Euclid Elements, a fast-growing data analytics startup, to offer a unique, game-changing solution to improve store performance through the application of unique visitor-based information and expert analytics. The Claris-Euclid “Store Experience Program™” turns shopper data into performance improvements with the development of custom solutions for each client.
Wade Mosteller, Senior Partner at Claris commented, “The Euclid technology revolutionizes the way Claris can help our clients improve their store’s performance. The data that is captured and reported by Euclid’s solution gives our consultants valuable insight and leads to fantastic new ideas to improve retail operations.”
Will Smith, CEO at Euclid added, “Over the past few years, physical retailers have been at a distinct disadvantage compared to online retailers who have been able to leverage customer analytics to improve the web shopping experience. Through our sensor technology and analytics platform, we will be able to supply Claris with similar customer data for brick and mortar stores, allowing them to tailor programs and recommend operational improvements that can increase shopper satisfaction and customer loyalty.”
The Claris-Euclid Store Experience Program™ is built around the use of mobile sensors that map shopper traffic patterns in retail spaces. These sensors sense Wi-Fi signals on smartphones, allowing Claris consultants to understand exactly how shoppers move through a physical store environment. Based on this anonymous and aggregated data, Claris will be able to provide a big picture view that enables retailers to make better decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.
Claris and Euclid are exhibiting together at the upcoming National Retail Federation Convention in New York City on January 16th and 17th at the Jacob Javits Convention Center, Booth #2278. They will be demonstrating and discussing their unique new solution at the show, which is the largest gathering of retail executives each year.
About Claris Solutions:
Claris is a forward thinking retail consultancy committed to improving the performance of our retail client’s operations. We help our clients energize their key initiatives to drive sales and reduce costs with fresh, new strategies and the integration of the latest technologies to further improve efficiencies. For more information, visit http://www.claris-solutions.com.
About Euclid Elements:
Euclid is a venture-backed startup based in Palo Alto, CA. Our product is conceptually analogous to Google Analytics for the physical world. Our customer base includes retailers, mall owners, and venue operators of many kinds. Underlying our technology is a commitment to protecting privacy. Please see our Privacy Statement for more information. To learn more, please visit http://www.euclidelements.com.
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