Panopta Highlights Winners and Losers of its Holiday Availability Index

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Panopta, a leading provider of advanced server monitoring and outage management solutions, announced the results of its Panopta Availability Index - 2011 Holiday eCommerce edition. Over the course of six weeks, starting right before Thanksgiving and ending on New Years Day, the site has tracked the downtime of all major online retailer websites and has now identified the winners and losers of the study.

Panopta, a leading provider of advanced server monitoring and outage management solutions, announced the results of its Panopta Availability Index - 2011 Holiday eCommerce edition. Over the course of six weeks, starting right before Thanksgiving and ending on New Years Day, the site has tracked the downtime of all major online retailer websites. After analyzing the results, some of the losers had downtime of more than seven hours in one instance, while the winners had zero downtime throughout the entire holiday season, showing the differences of those who are prepared versus those who were not.

Overall, online retailers who experienced outages around the beginning of the holiday season tended to fix their issues quickly. There were three times the number of downtime minutes during Thanksgiving weekend than in all of December, showing that once retailers saw their sites going down, they quickly reacted, possibly by adding more servers and enhanced infrastructure. Site performance was much more consistent in December as compared to November, with one spike on December 23, the last day to order with overnight shipment to be delivered in time for Christmas.

Over 50 sites had no downtime at all and had very quick response times, including Apple.com, Staples.com, REI.com, and Kohls.com. On the flipside, over 70 sites monitored did have significant downtime, including 22 sites with outages lasting more than three hours. Some of these include TigerDirect.com, OfficeDepot.com, and Gamefly.com.

Compared to the 2010 index, the sites that performed well continued to do so (including the big three Amazon.com, Target.com, Walmart.com). Some that had extensive trouble in 2010 made a big improvement - JCPenney.com and Express.com both had 100% uptime versus fairly significant downtime numbers in 2010. Similarly, TheNorthFace.com decreased its downtime by approximately 90 percent. Not all sites saw this same improvement, OfficeDepot.com had nearly eight hours of total downtime, better than 2010 but still substantial, and Levenger.com improved slightly but still had over four hours of total downtime. The downtime minutes almost certainly translated to lost revenue, which if aggregated across all sites would likely amount to millions of dollars, showing that by investing in the infrastructure (i.e. monitoring, servers, etc.), online retailers can avoid this loss and instead, improve sales.

The full availability report is available on Panopta’s website and at http://bit.ly/2011holidayecom. For more information on this report, please email info(at)panopta(dot)com.

About Panopta
Panopta is a leading provider of advanced monitoring and outage management tools for any sized online business, who need to effectively manage service interruptions and reduce downtime. The company provides online tools and resources that equip its customers to minimize outages, improve communication across team members and increase accuracy and efficiency. Panopta manages an international monitoring network, with locations throughout North America, Europe, Asia and South America. For more information, please go to http://www.panopta.com.

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Mina Arsala
Panopta
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