National Analytics is an SEO Industry game changer.
(PRWEB) January 11, 2012
National Analytics is one of the most sophisticated SEO platforms available today. The powerful software builds on National Positions’ award-winning consulting services to deliver superior Internet marketing solutions to businesses of all sizes.
National Analytics helps business owners and marketing professionals use Key Performance Indicators to track the success of their marketing campaign. National Analytics is the latest in a series of technology innovations that build on the National Positions methodology of Value Based Marketing, which focuses on measurable results that deliver ROI.
“National Analytics is an SEO Industry game changer”, said Bernard, President of National Positions. “The SEO platform provides our clients and project team with a real-time mechanism to systematically track, implement and deliver what all clients demand but seldom receive, namely meaningful ROI.”
National Analytics includes a daily website audit, competitive position and gap analysis, website analysis, keyword analysis, link analysis, conversion analysis, benchmark tracking and ROI tracking, and project management.
The software tracks Key Performance Indicators that go far beyond search engine rankings. It measures brand engagement, pages bringing traffic, page view per visit, new visits, time on site, bounce rate, goal conversions, ecommerce transactions and revenue and lead generation.
National Analytics also functions as a highly sophisticated SEO project management tool. The software proactively alerts clients of potential issues that may turn into problems down the road. This ensures campaigns are not only successful, but ahead of the curve.
National Analytics is built around 3 key factors for a successful marketing campaign.
Number 1: Goal Setting. National Analytics helps clients create a plan at the outset of their campaign. As a result, the goals must fit an overall strategy and have Key Performance Indicators that prove ROI.
Number 2: Tracking. The platform is data-driven and requires a commitment to objectivity and numbers crunching. As a result, everything gets tested and measured rigorously at every step along the way.
Number 3: Iterating (Course Correction). National Analytics requires a commitment to ongoing optimization for a client’s short-term and long-term success. Technology moves incredibly fast; thus, the platform is always looking at new developments and the latest tools to ensure an innovative marketing plan designed for maximum profitability.