"I am really excited by the flexibility this new platform offers us for ongoing site enhancements and updates. We have succeeded in creating a very clean and dynamic environment."
Houston, TX (PRWEB) January 24, 2012
Farm and Ranch Publishing | Houston, TX – Farm and Ranch Publishing, L.L.C. is pleased to announce the launch of a new website, which will greatly benefit buyers and sellers of farm and ranch real estate. Functional, interactive, and pleasing to the eye, the new FarmandRanch.com launched January 23, 2012 and will surely wow users with an array of smart and exciting online features.
Prospective ranch and farm buyers will enjoy the interactive Map Search feature, as well as the Saved Search and Notification functionalities. If you don't find the property you are looking for, FarmandRanch.com will make sure you know when that dream property comes on the market! Buyers can save their property search criteria, and the site will send a notification when a new property comes up for sale that matches the saved criteria, keeping buyers in the loop on all new listings that meet their requirements.
The new Farm and Ranch website also offers an array of useful features geared towards real estate agents. One of the most exciting aspects of the new site is the Real Time Property Analytics, giving agents the ability to monitor how their listing is performing online. Agents will see how many page views each listing has received, as well as the percentage of new visitors, where those visitors are located, and their bounce rate. This new feature provides agents with more information on their ranch real estate listings than ever before.
Another new function gives agents the ability to easily post a blog entry or editorial article that they have written, providing valuable resources to buyers and owners of farm and ranch real estate across the country. Additionally, property agents will be able to post new listings at any time, and agents can also easily update their profile and contact information so that buyers and agents have the most up-to-date information to work with.
“I am really excited by the flexibility this new platform offers us for ongoing site enhancements and updates. Beyond the platform itself, I’m inspired by our partnership with Blue Tent Marketing—their continued contributions to our SEO, analytics, and online marketing initiatives will be instrumental to the overall success of the site. We have succeeded in creating a very clean and dynamic environment, transcending many of the “set it and forget it” elements prevalent to past online efforts.” —Todd Powers, Farm & Ranch Publishing LLC President and CEO
Founded in 1992 and considered by many to be the original MLS for the rural land market, Farm and Ranch Publishing, L.L.C. delivers high-quality print publications and online resources, successfully uniting buyers and sellers of fine rural properties for sale for 20 years. FarmandRanch.com is an extensive online inventory that includes all properties found in Farm and Ranch's award-winning print publications, as well as thousands of properties uploaded to the site by established real estate agents across the country. FarmandRanch.com is also a valuable online resource for property owners, providing an editorial library with content on property ownership and improvements, area highlights, and products and services related to owning recreational real estate.