San Carlos, CA (PRWEB) January 12, 2012
Zuberance is enabling Webroot to systematically identify its enthusiastic customers (AKA “Webroot Advocates) and energizing them to spread positive Word of Mouth and help drive sales. In only a few months, Webroot has created an army of over 10,000 Webroot Advocates. These Advocates have created over 6,000 highly positive product reviews about their experiences with Webroot products.
Zuberance is amplifying Webroot Advocates by making it easy for them to publish and/or share their reviews on Amazon.com, CNET, and BestBuy.com plus on Advocates’ Twitter accounts, Facebook, LinkedIn, and via email. Webroot also is smartly leveraging these reviews by publishing them on its website, helping increase purchase consideration and boosting its search rankings.
Leveraging Zuberance, Webroot does not provide financial incentives to its Advocates in exchange for their recommendations. Instead, Webroot is making it easy for its enthusiastic customers to recommend the company and its products, using Zuberance’s online advocacy system.
Chris Benham, chief demand officer at Webroot, says building and leveraging relationships with Advocates is an integral part of the company’s marketing mix. “Now that we know who our Advocates are, it’s really easy to ask them for help. Since Advocates love our products so much, it’s very easy for them and they’re more than willing to help out,” he said.
In addition to encouraging Webroot Advocates to create and post reviews, Webroot energizes Advocates to share promotional offers with their colleagues and peers. The company also plans to leverage Advocates to drive signs-ups and participation in a new online community Webroot will launch in 2012.
Watch a video interview with Diane Beaudet, vice president of marketing programs at Webroot, who oversees the company’s online community activities including those leveraging Zuberance: http://bit.ly/WebRZ
“Webroot is an amazing company with award-winning products that have earned the advocacy of customers,” said Rob Fuggetta, founder and CEO of Zuberance. “Now powered by Zuberance, Webroot is transforming its Advocates into a powerful and sustainable marketing force.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.
Media contact: Cara Fuggetta, Zuberance, 650.576.7475, cara(at)zuberance(dot)com, @CaraFuggetta
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