Fieldhouse Media Launches FieldTrack Social Media Monitoring Software.

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The NCAA's recent action regarding a Lehigh University student has emphasized the importance of social media monitoring. Fieldhouse Media, a leader in educating student-athletes on social media, is pleased to announce FieldTrack, it's new social media monitoring service.

Fieldhouse Media is a leader in educating student-athletes on how to appropriately use social media. Now they are adding monitoring to their offering, with announcement of their FieldTrack social media monitoring platform.

“Education is key to changing behavior, but I believe that monitoring is a necessary component,” said Kevin DeShazo, Founder of Fieldhouse Media.

FieldTrack is a web-based program that assists in protecting student-athletes and athletic programs by providing real-time monitoring of social networks and blogs, searching for specific words or phrases for that could negatively impact the reputation of the student or program, or lead to NCAA violations – similar to what happened at the University of North Carolina.

It monitors not only what the student-athletes are posting, but also what is being said to and about them online. Once a keyword or phrase is found, an alert is immediately sent to the university for appropriate action.

Monthly reports are provided to the university, showing how many occurrences there were from their list of keywords, and which words were the highest offenders.

“Athletic Directors will tell you that monitoring social media takes up a significant amount of resources for the department,” continued DeShazo. “FieldTrack allows employees to focus on their primary tasks, while knowing that their student-athletes and program are protected. It actually costs less than a full time employee, allowing it to provide a necessary and significant benefit, without being a financial burden.”

DeShazo will be presenting at the NACDA convention in June, on the topic of social media and compliance.

About Fieldhouse Media:
Founded in 2011, Fieldhouse Media is a leader in social media education for student-athletes. With the perspective that social media is a good thing, Fieldhouse Media partners with athletic departments to educate student-athletes, coaching them on how to use social media in a positive way.

For more information, contact Fieldhouse Media at:


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