Grants Pass, OR (PRWEB) January 12, 2012
Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, recently interviewed Alan Jordan, well-known authority on computers, Internet marketing strategy, reputation management, search engine optimization and social media. The interview may be heard on-demand on World Talk Radio, Voice America, Green Talk Network, Apple iTunes and Twitter.
Sharon noted that most Sharon Kleyne Hour Power of Water listeners find the show via the Internet. She utilizes search marketing and search engine optimization strategies to get out her educational messages about the Power of Water, health, the environment and dry air caused by polluted humidity.
Regarding reputation management, Alan Jordan pointed out that the Internet is not erasable and that bad reports on the many review sites that have been popping up, will remain forever. Such sites are extremely popular and ¼ of reviews are negative. In most cases, there is no opportunity for rebuttal. The best solution is to actively solicit favorable reviews.
Social media websites (Facebook and Twitter), are extremely popular promotional vehicles. Twitter receives 10 million "tweets" a day. Jordan predicts that Twitter and Facebook will eventually be knocked off by a competitor, just as Facebook did to My Space, and Google did to Yahoo. Google is developing a social media site that could do this.
Regarding hacking, Alan Jordan emphasized the importance of firewall software (which should come with the computer or the Internet provider). You also should have good anti-virus protection, which you install on your own. These all update automatically.
Linking is critical to search engine optimization. Multiple links to related websites and pages can help a website finish higher in a search engine search. Inbound links are more important than outbound links and usually, all you have to do is ask to establish an inbound link. Relevance in linking is extremely important.
Social bookmarking is another social media feature popular at the moment. An example is the "like" click on Facebook. A "like" creates a link to your own website and a large number of "likes" can improve search engine rankings by one to five percent.
Blog websites allow your opinion or message to be heard through daily posting of articles and comments. Blogs are not checked for accuracy so the information may not be good. It is difficult to develop a sizeable readership base, although many blogs achieve this. Blog articles can be picked up and reprinted by "RSS feeds" which syndicate and distribute selected blog articles. The Huffington Post utilizes RSS feeds.
Alan Jordan concludes that the well thought-out use of websites and computer search engines can generate publicity and advertising at an extremely low cost. The Internet is global and open 24 hours a day, 365 days a year.
Sharon Kleyne Hour Power of Water is sponsored by Bio-Logic Aqua Research, whose Nature's Tears® EyeMist®, a hand-held personal all-natural water humidifying device. Nature’s Tears® EyeMist® is available at http://www.BioLogicAqua.com, Amazon.com, drugstore.com and selected drugstores nationwide.
Listen to the Sharon Kleyne Hour Power of Water Mondays, 10 a.m., PST/PDT. The syndicated radio talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays. Also visit http://www.naturestears.com, http://whatistheeye.wordpress.com, "Nature's Tears EyeMist" on Facebook and "Bio-Logic Aqua" on Twitter.
Alan Jordan's website: http://www.FarPointAlliance.com.
© 2011 Bio-Logic Aqua Research