Common sense tells us that when a search is made for a retail store, restaurant, bar, or locksmith (just a few examples), the smart phone searcher will want to see a website which is easy to read and navigate.
Prospect, CT (PRWEB) January 17, 2012
According to Performics, a Marketing Solutions company headquartered in Chicago, 84% of smart phone users perform web search from their mobile devices. More than half of them are searching more than once a day. Over 30% of them say they are doing web searches on their mobile devices more than their personal computers! It has become critical for all local businesses, whether providing goods or services, to have a smart phone friendly website in addition to their primary website.
So, what are they searching for? Well, in addition to searching for random information, over 80% of the people surveyed use their mobile devices to find local businesses. Common sense tells us that when a search is made for a retail store, restaurant, bar, or locksmith (just a few examples), the smart phone searcher will want to see a website which is easy to read and navigate.
In fact, search engines like Google recommend that smart phone friendly websites have certain characteristics. Among the recommendations are that the site loads quickly (3 or 4 seconds), requires few if any scroll bars, is easy to read and navigate, and does not use flash technology. It turns out that flash coding is not supported on over 50% of all smart phones.
Mountain Tiger Marketing specializes in search engine optimization (SEO) as well as Google Places optimization, to assist local business owners to get found by searches. But with the current tsunami of web searches being done on smart phones and other mobile devices, and with that trend still very young, having a smart phone friendly website has also become an essential part of the marketing strategy for every small business. And according to Mr. Trapp, "This phenomena also makes smart phone friendly website design a key element in our own strategic planning for this year."
It’s easy to determine if a local business’ website is smart phone friendly. Simply search for the website on a smart phone. If you don’t own a smart phone, borrow one (from almost any teenager!). Paul Trapp, Owner of Mountain Tiger Marketing, has identified smart phone friendly website design as one of the most cost effective ways a local business can enhance their marketing efforts.
Mountain Tiger Marketing knows what it’s like to run a local business. They offer free, no obligation consultations, in which they help local businesses understand how to best leverage the new technologies, including smart phone friendly website design, to help them attract new customers.