ShowUhow Announces Winners of the Most Satisfying Out Of Box Experience Awards at CES 2012

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Swann Communications, Seagate Technology, Whalen and Panasonic Corporation of North America honored.


Great Brands Rely on ShowUhow

Every winner this year has taken the buying and ownership cycle to a new level through our technology – from video product guides to metrics gathering-- to provide the most positive experience through the purchase cycle.” Kim Folsom, ShowUhow's CEO

ShowUhow, Inc., developer and provider of the industry leading 360-degree product experience and usability solution, announced this year’s winners of the ShowUhow “Most Satisfying Out of Box Experience” Awards at a reception last night at the Venetian Hotel during the Consumer Electronics Show. Four leading manufacturers were recognized for their outstanding uses of technology to provide a positive customer experience throughout the buying cycle.

“The Most Satisfying Out of Box Experience Award” was designed to acknowledge manufacturers who have applied the latest in technology – not only to their products, but to the entire customer experience,” said Kim Folsom, ShowUhow’s founder and CEO. “Every winner this year has taken the buying and ownership cycle to a new level through our technology – from video product guides to metrics gathering-- to provide the most positive experience through the purchase and ownership cycle.”

The ShowUhow 2012 “Most Satisfying Out of Box Experience” winners are:

Swann Communications - For innovative approach to product development, marketing, and support. Capitalizing on the indisputable trend toward consumer Smart Phone adoption, Swann Communications allowed their consumers to gain “anytime, anywhere” product support using their smart phones and tablet devices. Swann customers now enjoy step-by-step, video product guide instruction in tasks as simple as searching for specific clips of surveillance footage to performing advanced networking set-ups.

Seagate Technology - For continued commitment to delivering a unique, innovative experience for their new “game changing” storage products. Seagate embedded ShowUhow Video product guides directly into their products. Doing so, they are able to educate consumers worldwide about individual features through a unique hands-on product experience.

Whalen – For leveraging the 360 degree capabilities of adding ShowUhow products into every aspect of their product – in both pre and post sales. Whalen utilizes their product video guides on big box retailer websites to educate and set proper expectations about the product experience and also leverages their investment in their video products “post sales” to provide 7 by 24 self-service and step-by-step support. Most important, Whalen leverages the ShowUhow platform to gather insight, feedback and analytics from consumers to gauge overall satisfaction and identify product improvements.

Panasonic Corporation of North America - For innovative and continued commitment to a superlative consumer product experience. In 2011, Panasonic leveraged their ShowUhow produced product videos by embedding them into the product support portal of their new Viera Support Center. The goal was to go the extra step toward helping their consumers gain fast, simple setup of their network connected HDTVs. This effort currently has resulted in a more than 80 percent customer satisfaction rating among Panasonic’s HDTV line customers.

About ShowUhow, Inc.
ShowUhow, Inc. provides innovative, relevant 360⁰ product experience and usability solution that enables manufacturers and retailers to improve product profitability and gather real time product usability analytics though the delivery of a series of on-demand, video-based product uides. These video-based product guides are distributed via smartphones, web, and social media for every stage of the customer purchase life cycle: pre-sale education, installation, and feedback resulting in repeat business through brand loyalty. By adding ShowUhow’s web and mobile platform and real-time analytic capabilities to the pre-sale and installation stages, manufacturers and retailers have consistently seen faster installs, reductions in costly support calls, increased product satisfaction, and improved intelligence of product usability. The Company is headquartered in San Diego, CA and names manufacturers Panasonic, Olympus and Seagate as well as major retailers Costco, Bestbuy, and RadioShack as clients.

The ShowUhow Solution has proven to hold a customer’s attention—garnering an 8x greater average time on site than the average retail web site—offering opportunities for timely product feedback and long-term brand loyalty development. The ShowUhow service is so effective that the company guarantees a twenty five percent reduction in product returns within the first six months on any product offering the ShowUhow 360-Degree Product Experience Solution. For more information, please go to __Most Satisfying Out of Box Experience__ or call 858-492-1222.


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