Previously, the chief copywriters at the company were responsible for updating the blog
(PRWEB UK) 13 January 2012
In order to gain an edge over competitors and promote the specialist knowledge of each division of the business, internet marketing agency SEO Positive has asked all staff to contribute to the website’s popular blog, which has been running since 2008 and boasts a rich archive of content that ranges from tip sheets to technology reviews and case studies.
Previously, the chief copywriters at the company were responsible for updating the blog with interesting, timely topics that would appeal to existing and potential consumers searching for more information about any of the services on offer from the SEO agency. Although the platform was enjoying great success and encouraging a large amount of interaction, Ben Austin, Managing Director at SEO Positive, decided that utilising the knowledge and experience of each team member and asking them to write weekly posts would result in a more varied archive for users in the long-term.
“As we’ve purposefully employed some of the best SEO and PPC specialists in the business, we feel that our staff members have so much to give to the blog,” Ben explains. “With the new system in place, each employee has the opportunity to get involved in promoting the business and contribute unique posts, which will ultimately turn our blog into a fascinating hub of tips and opinions from true industry professionals.”
It’s no secret within the digital marketing industry that the blog remains the foundation of a successful website. Businesses are able to add fresh, relevant content to their site with ease on a regular basis, ensuring interaction with their consumers and providing them with a personal insight into their particular market sector.
From an SEO point of view, blogs are invaluable, as they provide the author with ample opportunity to add link juice to the site as a whole, and SEO Positive is quick to lead by example within this arena by placing great weight on the on-going success of this platform. The company also offers comprehensive blog writing, management and contribution services for businesses struggling to maintain this marketing channel.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.