Easy2 Recognizes Its Clients’ Best-Performing Product Demos and Product Selectors with First-Ever “Easy2 Awards”

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The first-ever awards for outstanding and effective interactive online and mobile merchandising.

Hollywood has the Oscars, Television has the Emmys, Broadway has the Tonys, and now Interactive Merchandising has the Easys – the first-ever Easy2 Awards for Outstanding and Effective Interactive Merchandising. Easy2® Technologies, the leading provider of online and mobile merchandising content and technology to manufacturers and retailers, is proud to announce the winners of the first-ever Easy2 Awards.

“The Easy2 Awards were created as a fun way to recognize our clients’ best-performing interactive merchandising tools and to bring awareness to best-practices on how to effectively present interactive merchandising content,” said Jerry Spelic, Easy2 Director of Marketing. “Who doesn’t like to be recognized for a job well done?”

Easy2 Director of Client Services, Russ Tigue said, “Easy2 Award-winning clients that have long engagement times or massive numbers of views have something in common: they understand how integral product demos and selectors are to the shopping process, and they make it easy for their shoppers to find them. They also understand that there is much more to merchandising than just video. Interactive demos that include image galleries, 360-degree rotations, product specs as well as video have much longer engagement times and shopper views than just video, and are more effective at increasing sales. Links in highly visible places ensure demos and selectors get seen and used.”

“For example, Fisher-Price, who won for 'Demo with Highest Engagement Time,' has a highly interactive demo with lots of content – an eye-catching animated intro, short videos that demonstrate its features, a large gallery of product images, and the ability to rotate it 360 degrees and zoom in on the image. In short, there is a lot of interactivity. We encourage our manufacturer clients to provide very interactive demos because they keep shoppers engaged!”

“Lowe’s Home Improvement, who won for 'Product Selector with Most Views,' ensures shoppers can easily find and use its exterior door product selector by placing a large, colorful graphic link right on its entry door landing page. We recommend prominent placement of product demo and product selector links to our retailer partners because they get enormous numbers of views, and they work!”

“The Easy2 Awards has been a lot of fun and a great excuse to dress up in snappy tuxedos and sparkly ball gowns,” said Spelic, “but seriously, the Awards are also meant to call attention to how manufacturers and retailers can best use interactive merchandising content. Putting demos and selectors in easy-to-see locations and creating highly interactive content will guarantee that shoppers can easily find them - increasing views, engagement times and conversions.”

Easy2 Awards were handed out in manufacturer and retailer categories for product demos and product selectors with most views and highest engagement times. In addition, Easy2 staff selected “Best Overall Demo” and “Most Creative Use of a Demo” winners. For a complete list of Easy2 Award winners, and to view winning product demos and product selectors, click here: http://www.easy2.com/contact/easy2-awards-2012.html

About Easy2 Technologies: Easy2 (http://www.easy2.com) is a technology provider that connects manufacturers, retailers and shoppers with engaging and educational merchandising content and technology. Clients include leading consumer product manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150


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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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