London,UK (PRWEB UK) 15 January 2012
Kontexto Inc., a high growth leader in real time data collection and analysis for media organizations, today announced that it has secured $1.4 million in funding from Akoranga AG. Akoranga is a swiss based private investment firm. This investment will primarily be used to grow Kontexto’s sales and product development activities.
Kontexto provides media companies with a complete set of real time data collection and analysis services that help to extract business value from massive amounts of online audience, competitor and social sharing data. Broadcasters, newspapers, content agencies, portals and B2B publishers are all working with Kontexto’s platform to facilitate their ongoing real time data collection and analysis needs including copyright audits, audience analysis, revenue performance monitoring, social sharing trending and competitor intelligence.
“We reviewed many companies across Europe and North America who are trying to help media organizations create value from online data analysis. Kontexto in our estimation has the most flexible data collection capabilities and when they say real time data analysis they mean it,” said Jenifer Osterwalder of Akoranga. “Our strategy is to find great teams with big visions and early customer adoption of their services, Kontexto fits this and we are pleased to welcome them into our investment portfolio.”
“We have spent the past two years strategically building our customer base with the largest media brands in the world,” said Tom St.John CEO and co-founder of Kontexto. “Now is the time to accelerate our sales and product development activities in North America and Europe. Akoranga is the right investment partner to help us with this next growth phase and we are excited to be working with them.”
With the new funding, Kontexto will be hiring a new VP of Global Sales to help build and manage the sales activities of the Kontexto real time data collection and analysis platform. Additional investment will be made in expanding the platform capabilities to handle real time data analysis across all social media services including Twitter, Facebook, Linkedin, Google Plus and Foursquare.