This bold new marketing strategy features an interactive “Virtual Insurance Office” and custom “Virtual Insurance Agent,” which are meant to increase consumer engagement and provide the visitor with a more personal and educational experience.
Ipswich, Massachusetts (PRWEB) January 15, 2012
Local Massachusetts insurance agency, Sullivan Insurance, is proud to reveal its new website and accompanying digital marketing campaign aimed at enhancing the way through which the agency connects with, markets to and serves its surrounding Massachusetts community.
The agency’s interactive new website, http://www.sullivaninsurance.com/, was created to make the online insurance shopping experience much more educational and intuitive for individuals and businesses seeking very specific insurance coverage and services. The site is divided into clear product categories, making it nearly effortless for its Massachusetts insurance shoppers to find exactly the type of coverage and service they are looking for – and better yet, allows the consumer to take a much more proactive approach to better understanding his or her policy options.
Perhaps a potential client wants to weather the harsh New England winter with home insurance in Massachusetts or would like to begin planning for the future with Massachusetts life insurance. Whatever clients’ needs may be, Sullivan Insurance has a solution. The agency provides multiple means of contacting its experts; fill out a free quote form online, get social with the agency’s experts on various social media sites or just give them a call at (888) 689-8172.
Sullivan Insurance aims to make the insurance shopping process as simple as possible for residents across the state. The agency is thrilled to move forward with the initiation of its innovative digital marketing strategy and has high expectations for the ease it will bring to its Massachusetts community.
Sullivan Insurance has partnered with Astonish Results, LLC, an insurance marketing and insurance sales training company that specializes in modernizing the independent insurance industry in order to create a ground-breaking new online marketing campaign. This bold new marketing strategy features an interactive “Virtual Insurance Office” and custom “Virtual Insurance Agent,” which are meant to increase consumer engagement and provide the visitor with a more personal and educational experience. The Astonish Results campaign is also intended to help Sullivan Insurance both find and keep new, prospective customers; allowing the Massachusetts insurance agency to successfully grow its book of business.
About Sullivan Insurance:
The agency was founded in 1935 by Bernard M. Sullivan and purchased by his nephew, Thomas J. Flynn, in 1980. Thomas J. Flynn's nephew, Jeremiah T. Lewis, purchased the agency in 2005. Since its inception, Sullivan Insurance has grown to include a staff of 12 employees. Currently, Bernard M. Sullivan Insurance Agency serves the insurance needs of more than 5,000 individuals and families as well as over 1,000 business concerns throughout New England.