Online Qualitative Research Leader, Qualvu, Closes $1.85 Million Infusion to Accelerate Technology Leadership, Global Growth

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Deepening customer relationships, increasing mobile technology adoption, and European expansion portend 70%+ employee growth for four-year-old Qualvu

Qualvu, the online qualitative research company that counts as its clients many of the world’s top brands, announced today that it has raised $1.85 million through a Series B round to finance expansion in people, places, and processes.

The financing, obtained through Tango and High Country Venture, will accelerate Qualvu’s growth, extend its technology leadership, and expand its operational capabilities to support an expanding client base in Europe. Qualvu has opened an office in Dublin to serve Europe and the UK, and the company plans to have a European-based staff of 17 before the end of 2012. Globally, Qualvu plans to increase its headcount in enterprise sales, product management, and research and strategy by approximately 70 percent more than its 82 current employees. The company will also use the funds to continue its technology innovation – including advancements in qualitative video data coding, the mobile client portal, and client collaboration and sharing tools that enable instant global syndication of research insights.

Qualvu has launched online and mobile innovations to lead the $6B qualitative research space into next-generation consumer video feedback. Deepening relationships in the retail, technology, healthcare, automotive, and consumer packaged goods industries have catapulted Qualvu’s growth as more and more companies seek to better understand their consumers by engaging them in real-life situations using online and mobile technologies. Qualvu’s proprietary platform and professional services combine for streamlined design, collection and analysis of ethnographic video data to drive marketing and product decisions for enterprise, advertising, and research clients. Qualvu has been active in pioneering mobile qualitative research, with 25 percent of its projects now including use of smartphones and the free Qualvu mobile video app.

Concurrent with the financing, Qualvu announced that Chris Marks has joined John Williamson, Founder and CEO of Qualvu, and Michael Beaudoin and Rodney Rice, co-founders of ServiceMagic.com, on its Board of Directors. Mr. Marks is a partner with High Country Venture, was formerly with the Private Equity Practice Group of Hogan & Hartson LLC, and serves on several boards of emerging leaders in the online media space. He has a BA from Colorado College and a JD from the University of Colorado.

In response to his new role, Marks said, “Qualvu’s pioneering success and impressive roster of global Tier 1 clients demonstrates to us the company has the right technology and management to transform the global qualitative research space. With a huge technology head start and some impressive innovations slated for early 2012, Qualvu is poised for an even bigger impact as brands continue to migrate to innovations to drive consumer insights.”

“We are delighted with Tango’s and High Country Venture’s investment, and welcome Chris Marks to our Board of Directors,” Williamson said. “As we enter this next phase and maturation as a global company, this investment provides the capital to fuel our momentum, particularly as we dedicate even more resources to innovation and our European clients. I’m sure our growth has surprised many in the industry, but it has been no surprise to our clients, and no surprise to us.”

About Qualvu
Qualvu’s vision is to deliver the truth to clients across the globe, helping them make better business decisions through innovations in consumer research. Through a streamlined online and mobile video-based platform, Qualvu enables multi-language, global research that drives online reports supported by actionable analysis and video highlights. Capturing consumers’ behavioral and attitudinal feedback from home, work, in-store, and even in-vehicle, Qualvu enables clients to gain deeper insights, make better decisions, and share key data across the organization. To learn more, visit http://www.qualvu.com/.

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Guadalupe Pagalday

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