“Many Small and Medium Size businesses are missing out on opening up new markets because they lack the skills and knowledge to use the internet to host their own events professionally,” said David Hunt, Managing Director of The WebEvents Company.
Gloucester, United Kingdom (PRWEB UK) 17 January 2012
Interimco has researched the small and medium size enterprise (SME) market and has identified a serious hole in the marketing armoury of the typical SME. This relate to its financial ability and skill set to reach potential business customers outside its local area. This is made even more serious in the current economic climate where new opportunities may be difficult and expensive to find. For many this is now a matter of business survival.
Many large organisations make good use of Webinars (web based seminars) to build brand awareness, build customer loyalty and reach new customers. Smaller businesses that are unable to use similar facilities are therefore at a significant disadvantage in trying to attract new clients.
Interimco has run more than 300 webinars generating millions of pounds of new business and helping to improve customer retention. It has decided to put this experience to good use by setting up The WebEvents Company to offer this experience at an affordable price to smaller businesses. Because of its experience and focus on the SME market, it believes it is the market-leader in this sector and that no one else has more experience.
The service includes everything the SME needs to run a successful event from identifying and sourcing relevant target business contacts, managing the invitation and registration process, helping its clients prepare and deliver a quality presentation, hosting and recording the event and providing event follow-up. This is all provided for an affordable fixed price fee. Selective Webinar optional extras are available for those who want to extend the reach of their events.
Through its relationship with Interimco and its network of business specialists, The WebEvents Company can also offer addition broader business and marketing services where needed.
Interimco, founded in 1998, provides independent transformation and transition leadership to businesses of all sizes. Projects to date include business rescue, business development for trade sale, merger and acquisition negotiations, commercial contract negotiation, and sales and marketing management.
The WebEvents Company is a separate trading division of Interimco set up specifically to help small and medium businesses use Webinars to find new customers in new markets that would otherwise be unreachable.